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Ch 5: Entering the Global Marketplace

About This Chapter

Review this chapter to learn how businesses enter the global marketplace. You can use these study resources to bring up your business grade, study for exams, finish your homework or improve your overall international business knowledge.

Entering the Global Marketplace - Chapter Summary

This collection of advanced international business lessons shows you how businesses enter the global market place. Each lesson is taught by an expert business instructor who helps you understand topics such as indirect expansion, the OLI framework, the 4 Ps of marketing and barriers to economic entry. You're encouraged to take the short self-assessment quizzes that follow each lesson so you can be sure you fully understand the material. Study these lessons whenever it fits your schedule and ask our instructors questions if they arise. After completing all of the chapter's lessons, you'll be able to:

  • Explain the changing landscape of the global market
  • Outline the global marketplace
  • Evaluate the role of small business in a global market
  • Distinguish methods for international business expansion
  • Analyze the ownership, location and internationalization (OLI) framework
  • Compare indirect expansion methods in international business
  • Assess the benefits of international business expansion
  • Point out economic entry barriers
  • Summarize the 4Ps of marketing and the international marketing mix
  • Connect culture, economics and technology with international external marketing

10 Lessons in Chapter 5: Entering the Global Marketplace
Test your knowledge with a 30-question chapter practice test
The Changing Landscape of the Global Market

1. The Changing Landscape of the Global Market

The global market is still developing, and a market that is developing is dynamic. The constant change offers opportunities and presents risks to countries and their domestic industries. In this lesson, you'll learn about some of these risks and opportunities.

The Global Marketplace: Definition & Overview

2. The Global Marketplace: Definition & Overview

We have been on the fast track to a global market, but are we there yet? In this lesson, we will define global market and discuss some of its key concepts. A short quiz follows the lesson.

Small Business in a Global Market

3. Small Business in a Global Market

As the world moves closer to a global economy, more small businesses will look to expand into international markets. In this lesson, you'll learn about some of the advantages and disadvantages that small businesses face in a global market.

International Business Expansion Methods

4. International Business Expansion Methods

Oftentimes, the best opportunities for a business are not at home but abroad. In this lesson, you'll learn about different methods of taking advantage of the international market. You'll also have a chance to take a short quiz after the lesson.

Ownership, Location & Internationalization (OLI) Framework

5. Ownership, Location & Internationalization (OLI) Framework

This lesson explains the components that make up the ownership, location and internationalization (OLI) framework. It also provides an overview of how the framework is applied.

Indirect Expansion Methods in International Business

6. Indirect Expansion Methods in International Business

This lesson discusses international expansion through indirect exportation. It defines, describes, and provides examples of the primary methods of indirect exportation.

The Benefits of International Expansion in Business

7. The Benefits of International Expansion in Business

Many businesses have found that there are a lot of benefits to expanding globally. Today, we will go over the many benefits and advantages of international expansion.

Barriers to Entry in Economics: Definition, Types & Examples

8. Barriers to Entry in Economics: Definition, Types & Examples

Economic barriers to entry are part of the reason some companies thrive and others fail. Learn what barriers to entry are and why they are so important to understand before entering a specific business or market. Read about some current-day examples.

International Marketing Mix and the 4 Ps of Marketing

9. International Marketing Mix and the 4 Ps of Marketing

In this lesson, we will discuss how to adjust the marketing mix when pursuing an international market. Additionally, the Internet's impact on the marketing mix will be discussed.

International External Marketing: Culture, Economics, Tech & More

10. International External Marketing: Culture, Economics, Tech & More

International marketing plans have a specific marketing mix that will differ tremendously from the domestic version. Marketing managers have to take into account a country's economic, technological, logistical, and sociocultural differences in order to successfully target an overseas market.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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