Ch 19: Ethics in Advertising: Lesson Plans

About This Chapter

The Ethics in Advertising chapter of this Business Ethics Syllabus Resource and Lesson Plans course is designed to help you plan and teach the ways ethics is applied in marketing and advertising in your classroom. The video lessons, quizzes and transcripts can easily be adapted to provide your lesson plans with engaging and dynamic educational content. Make planning your course easier by using our syllabus as a guide.

Weekly Syllabus

Below is a sample breakdown of the Ethics in Advertising chapter into a 5-day school week. Based on the pace of your course, you may need to adapt the lesson plan to fit your needs.

Day Topics Key Terms and Concepts Covered
Monday Ethics in marketing Meaning of ethical behavior; business ethics and decision making; and levels of ethical development
Tuesday Ethical target marketing Customer research, predisposed ways
Wednesday Unethical target marketing Vulnerable populations, caveat emptor
Thursday Advertising abuses Controversial advertising, deceptive practices such as ambiguity, fact finding and puffery
Friday Advertising regulation Advertising and marketing laws

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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