Ch 16: Ethics in Advertising

About This Chapter

Watch online video lessons to learn about ethical practices in advertising. Each lesson is accompanied by a short multiple-choice quiz you can use to check your understanding of target marketing, advertising abuses and more.

Ethics in Advertising - Chapter Summary and Learning Objectives

Advertising is a common and effective method for generating business, but is it an ethical practice? This chapter addresses advertising from an ethics perspective and identifies both ethical and unethical marketing practices. Professional instructors have designed these courses to help you understand the role that ethics plays in advertising and how advertising is regulated. When you've watched all the lessons in this chapter you'll have knowledge of:

  • Advertising trends
  • Marketing ethics
  • Target marketing
  • Ethical and unethical influences

Video Objectives
Advertising: Ethical Rationale & Trends Presents arguments for and against advertising from an ethics perspective. Examines current advertising trends.
Ethical Behavior in Marketing: What Are Marketing Ethics? Defines business ethics and examines the three levels of ethical development. Analyzes the factors associated with ethical decision making in business.
How to Determine Ethical from Unethical Influence in Advertising Differentiates between ethical and unethical influences in advertising. Details different ways to evaluate these advertising methods.
Ethical & Unethical Target Marketing in Business Distinguishes between ethical target marketing and unethical target marketing. Uses the example of marketing to vulnerable populations to illustrate the differences.
Advertising Abuses & Regulation Describes the different ways in which advertising can be abused. Identifies controversial advertising as an abuse method. Discusses methods for regulating advertising.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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