Ch 3: Evaluating Retail Innovation

About This Chapter

This engaging chapter is filled with fun lessons you can access any time to build your knowledge of ways to evaluate retail innovation. Enhance your preparations for a test or improve your ability to excel on an assignment or project by reviewing these lessons and taking the accompanying mini quizzes.

Evaluating Retail Innovation - Chapter Summary

Ensure you have a quality understanding of ways to evaluate retail innovation by exploring this self-paced chapter. Our expert instructors have developed bite-sized lessons you can study at your convenience to gain greater insight into marketing analytics and metrics, performance goals, profitability ratio and much more. Enjoy around-the-clock access to these lessons via any computer or mobile device with an Internet connection. This flexibility enables you to study whenever and wherever your schedule permits. If you have questions or want to test your knowledge of key concepts, feel free to reach out to subject-matter experts and take our multiple-choice lesson quizzes. After completing this chapter, you will be able to:

  • Exhibit an understanding of marketing metrics and analytics
  • Describe the use of digital analytics in marketing
  • Define and share examples of performance goals
  • Share the definition of and use the formula for return on investment
  • Explain the meaning of and formula for profitability ratio
  • Provide a description of customer relationship management and marketing technology
  • List and discuss methods for measuring customer satisfaction
  • Detail the process of measuring innovative performance

7 Lessons in Chapter 3: Evaluating Retail Innovation
Test your knowledge with a 30-question chapter practice test
Marketing Analytics & Metrics

1. Marketing Analytics & Metrics

In this lesson, we'll describe marketing analytics and metrics as well as predictive analytics and how these are used in today's marketing environment.

Using Digital Analytics in Marketing

2. Using Digital Analytics in Marketing

In this lesson, we'll illustrate how different types of digital analytics can be used to fit the overall marketing strategy that supports an organization's goals. After the lesson, try your hand at the quiz questions.

What are Performance Goals? - Definition & Examples

3. What are Performance Goals? - Definition & Examples

Learn what performance goals are and how they are vital to your job success. Find out the keys to setting effective SMART goals, and see a few examples of how these goals can be written.

Return on Investment: Definition, Formula & Example

4. Return on Investment: Definition, Formula & Example

Return on investment is a crucial analytical tool used by both businesses and investors. In this lesson, you'll learn the basic formula, discover a variant used for shareholders, and be provided examples.

Profitability Ratio: Definition, Formula, Analysis & Example

5. Profitability Ratio: Definition, Formula, Analysis & Example

How do you know if a company is performing well? In this lesson, you'll learn about various profitability ratios, including what they mean, their formulas and examples illustrating them. A short quiz follows the lesson.

Customer Relationship Management and Marketing Technology

6. Customer Relationship Management and Marketing Technology

Customer relationship management helps companies retain customers and boost the effectiveness of their marketing strategies. Watch this video to see how customer relationship management is guided by technology to provide the most appropriate level of customer service.

Methods for Measuring Customer Satisfaction

7. Methods for Measuring Customer Satisfaction

Customers are the bread and butter of any business. This is why businesses need to make sure they are measuring customer satisfaction. This lesson will discuss methods for measuring customer satisfaction.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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