About This Chapter
Experiential Consumption - Chapter Summary
These short and informative consumer behavior lessons break down the concept of experiential consumption in marketing and outline how it affects the purchasing behavior of consumers. The lessons discuss experiential consumption as it relates to age and gender, and they look at the emotional facets of the purchase process as well as the significance of collectable experiences. Our expert instructors help you contextualize these marketing concepts through bite-sized examples and easy-to-understand definitions. You can study at your own pace and take the included practice quizzes to make sure you've taken away the most important definitions and concepts from each lesson. After studying these lessons, you should be able to:
- Analyze the concept of experiential consumption in relation to consumer behavior
- Connect experiential consumption to personality, gender and age
- Evaluate the reasons why collectable experiences make consumers feel productive
- Assess the role of co-creation from a value-based marketing perspective
1. Experiential Consumption: Definition & Example
What causes us to purchase certain products? Do we buy products because of how they make us feel? In this lesson we will learn how our emotions are often the reason why we buy certain products.
2. Experiential Consumption: Gender & Age
In this lesson, explore and examine the connection between age, gender, and experiential consumption. Learn the way in which these connections are leveraged to form a marketing strategy.
3. Personality Effects on Experiential Consumption
It is not unusual for companies to appeal to us in one way or another to get us to purchase their products. However, one way to create a strong impact is to appeal to our emotions. In this lesson we will learn how our personalities influence the emotional appeal of certain products.
4. The Consumption of Collectable Experiences
Have you ever gone volcano boarding? In this lesson, you'll learn more about collectable experiences and how the concepts of productivity and gathering unique or unusual experiences are interconnected.
5. Co-Creation of Value in Marketing
Co-creation in marketing relies on relationships that are mutually beneficial to both brand and consumer. In this lesson, you'll learn more about co-creation and how it can be used effectively.
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Other chapters within the Marketing 302: Consumer Behavior course
- Introduction to Consumer Behavior
- Factors Influencing Consumer Behavior
- Consumers & the Decision Making Process
- Consumer Behavioral Heuristics
- Consumer Buying Behavior
- Microeconomics in Consumer Behavior
- Individual Financial Decision-Making
- Consumer Behavior Market Research
- Influencing Consumer Behavior
- Consumerism & Behavioral Appeals
- Psychology of Price
- Customer Satisfaction
- Required Assignments for Marketing 302: Consumer Behavior