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Ch 8: Experiential Consumption

About This Chapter

This marketing chapter on experiential consumption can help you prepare upcoming exams and solidify your understanding of the concept. The chapter's short lessons and practice quizzes can be accessed at any time to help you boost your overall knowledge of consumer behavior in marketing.

Experiential Consumption - Chapter Summary

These short and informative consumer behavior lessons break down the concept of experiential consumption in marketing and outline how it affects the purchasing behavior of consumers. The lessons discuss experiential consumption as it relates to age and gender, and they look at the emotional facets of the purchase process as well as the significance of collectable experiences. Our expert instructors help you contextualize these marketing concepts through bite-sized examples and easy-to-understand definitions. You can study at your own pace and take the included practice quizzes to make sure you've taken away the most important definitions and concepts from each lesson. After studying these lessons, you should be able to:

  • Analyze the concept of experiential consumption in relation to consumer behavior
  • Connect experiential consumption to personality, gender and age
  • Evaluate the reasons why collectable experiences make consumers feel productive
  • Assess the role of co-creation from a value-based marketing perspective

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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