Ch 2: Factors Influencing Consumer Behavior

About This Chapter

Work through this chapter at your own pace to improve your understanding of consumer behavior influences. The chapter's lessons and quizzes can be used for test preparation, homework help, tutoring or any other academic need.

Factors Influencing Consumer Behavior - Chapter Summary

This collection of engaging marketing lessons identifies the various factors that influence consumer behavior. Our expert instructors reveal the effects that advertising, atmospherics, culture and demographics can have on consumer decisions. Each lesson comes with a short quiz, and the chapter concludes with a comprehensive exam. You can revisit these resources as many times as needed, and they're available to study at any time that fits your schedule. When you're finished, you'll able to:

  • Identify common influences on the buying decisions of consumers
  • Discuss the relationship between consumer behavior, demographics and cross-cultural variations
  • Compare situational and environmental factors affect consumer behavior
  • Evaluate the influence of atmospherics on consumer behavior
  • Explain how advertising affects consumer buying behavior

5 Lessons in Chapter 2: Factors Influencing Consumer Behavior
Test your knowledge with a 30-question chapter practice test
Influences on Consumer Buying Decisions: Cultures, Values & More

1. Influences on Consumer Buying Decisions: Cultures, Values & More

External influences are all around us and play a large role in our buying decisions. Watch this video to see how cultures, values and other influences shape our purchases.

Consumer Behavior Influences: Cross-Cultural Variations & Demographics

2. Consumer Behavior Influences: Cross-Cultural Variations & Demographics

When you go from one country to another, tastes change. People from different ages, incomes, and lifestyles also have varying preferences for products and services. This lesson describes why consumers from different backgrounds buy different products and services.

Environmental & Situational Influences on Consumer Behavior

3. Environmental & Situational Influences on Consumer Behavior

We are surrounded by factors in our environment that influence our purchasing decisions. Some are constants, while others are more situational in nature. In this lesson, we'll examine some of these influences on consumer behavior.

Atmospherics That Influence Consumer Behavior

4. Atmospherics That Influence Consumer Behavior

Consumers are affected by many things as they shop, whether it is their environment, how much time they have, or what they are shopping for. In this lesson we will discuss how the environment can influence a buyer.

Effects of Advertising on Consumer Buying Behavior

5. Effects of Advertising on Consumer Buying Behavior

How does advertising influence the process of consumer buying behavior? What impact does advertising have on a company's market share, and how does this shape the marketing budget? This lesson describes why advertising is so important - particularly for newer companies.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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