Ch 7: Individual Financial Decision-Making

About This Chapter

Study financial decision making with this comprehensive consumer behavior chapter. These fun and engaging marketing lessons can be used as helpful test prep resources and supplemental learning tools.

Financial Decision Making - Chapter Summary

This collection of bite-sized marketing lessons examines several factors that can influence consumers' financial decision-making processes. Using concise definitions and illustrative examples, our expert marketing instructors break down important financial decision-making concepts, such as consumer income, cultural dimensions and mental accounting.

To help you solidify your understanding of these topics, we've included short practice quizzes following each lesson. Study whenever it's convenient and use any computer or mobile device to access the chapter material. These lessons are designed to help you:

  • Evaluate the importance of consumer income and analyze relevant statistics
  • Outline the impact that cultural dimensions and marketing communications have on the consumer financial decision-making process
  • Analyze the concept of mental accounting and how it influences the buying behavior of consumers

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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