Ch 1: Foundations of Email Marketing

About This Chapter

Every great business plan has to start somewhere. Learn about the foundations of an email marketing plan and how communication happens in the digital world.

Foundations of Email Marketing - About This Chapter

Email marketing plans are the backbone of building a client base in the world of business. Without an effective strategy, companies can be left in the dust of their competitors. Knowing the difference between a good marketing plan and a bad one can be the deciding factor in a company's success. Use the text and video lessons, as well as quizzes, to learn how a company crafts email marketing plans and discover answers to questions such as:

  • What types of email communication are used
  • How a customer database is shaped
  • What makes up the elements of a marketing campaign
  • What kinds of software are utilized to maintain a database

VideoObjective
What Is Email Marketing? - Definition & TypesExplain the ways of email communication.
Elements of Effective Email Marketing MessagesDescribe what makes up a solid marketing message.
Using HTML or Plain Text in Email MarketingCompare the two different formats.
The Tactical Communication Mix in Digital MarketingExplore various ways of digital marketing.
Internet Communication: Twitter, Email, IM, Blogging, RSS & NewsgroupsDiscover different ways of connecting through the online.
What is a Customer Database? - Definition & BenefitsList the perks and challenges involved with establishing a database.
How to Develop & Manage a Business Contact DatabaseSee how to maintain relationships with clients.
Email Marketing Campaign: Definition & ElementsLearn how to create an effective campaign.
8 Lessons in Chapter 1: Foundations of Email Marketing
Test your knowledge with a 30-question chapter practice test
What is Email Marketing? - Definition & Types

1. What is Email Marketing? - Definition & Types

Email marketing is a common and effective method to communicate with customers. This lesson explains the use and benefits of email marketing as part of the marketing strategy.

Elements of Effective Email Marketing Messages

2. Elements of Effective Email Marketing Messages

In a day when email messages are widely used, knowing how to create effective messages is more important than ever. Use the five elements in this lesson to create an effective marketing message.

Using HTML or Plain Text in Email Marketing

3. Using HTML or Plain Text in Email Marketing

Email marketing messages come in a variety of formats, most notably HTML and plain text. In this lesson, you'll learn about both and the advantages and disadvantages of each.

The Tactical Communication Mix in Digital Marketing

4. The Tactical Communication Mix in Digital Marketing

The digital marketer's toolkit has grown - and keeps growing - by leaps and bounds as new and creative ways of reaching online audiences are discovered. In this lesson, we'll learn about the mix of tactical communication tools used in digital marketing.

Internet Communication: Social Media, Email, Blog, & Chat

5. Internet Communication: Social Media, Email, Blog, & Chat

This lesson talks about how social media adds business value by building networks that enhance competitive advantage, enable the exchange of information, foster strong relationships and serve as a foundation of building professional and personal relationships irrespective of different geographical spaces and time zones.

What is a Customer Database? - Definition & Benefits

6. What is a Customer Database? - Definition & Benefits

Maintaining a customer database is an important way to keep up-to-date on customer information and data. A database provides access to clients, builds loyalty, and encourages repeat business. Learn more about databases in this lesson!

How to Develop & Manage a Business Contact Database

7. How to Develop & Manage a Business Contact Database

Developing and managing a business contact database allows a business to keep track of customers, contact former customers, and market special services. These steps will help you be more effective in creating a contact database.

Email Marketing Campaign: Definition & Elements

8. Email Marketing Campaign: Definition & Elements

Here we'll explain the elements of an effective email marketing campaign including setting goals, deciding on a target audience, and setting strategies. We'll also discuss the eight key drivers of an effective campaign.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the Email Marketing 101: Intro to Email Marketing course

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