Ch 5: Fundamental Marcom Decisions & Positioning

About This Chapter

Earn a course credit, increase your grades or enhance your personal knowledge of fundamental marcom decisions and positioning utilizing this chapter's fun lessons, mini quizzes and chapter exam. These resources are accessible 24/7 from any smartphone, tablet or computer with an Internet connection.

Fundamental Marcom Decisions & Positioning - Chapter Summary

Simplify the process of studying fundamental marcom decisions and positioning concepts by reviewing this chapter. Explore fun video and text lessons to discover or refresh your knowledge of this subject area whenever you have time. All lessons are short and easy to review, ensuring your can fit your studies into a busy schedule. Be sure to assess your comprehension of this chapter's topics by taking multiple-choice quizzes and a practice exam. When finished, you will be able to:

  • Discuss how marketers position and differentiate products to ensure they stand out in the minds of consumers
  • Describe the similarities and differences between CPM and HEM positioning approaches
  • Explain when the dual coding theory of marketing positioning is best used, and discuss its pros and cons
  • Share the pros and cons and best ways to use the think-feel-do model (TFD) positioning approaches

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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