Ch 9: Fundamentals of Marketing

About This Chapter

Use this chapter to get a recap on the fundamentals of marketing. Review marketing terminology, factors that impact marketing strategies, and legal considerations. Check to see if you have a handle on this topic by answering quiz questions.

Fundamentals of Marketing - Chapter Summary

It may have been a while since you have gone over marketing fundamentals, but these video lessons present the information in an easy-to-follow format. Within each lesson, our expert instructors discuss important concepts, and they also use visual components to reinforce the information. After you complete this chapter, you should be more adept at answering any question about the following topics:

  • The applications and definitions of marketing
  • Societal marketing, production, marketing, and sales orientation
  • The differences between sales and market orientation
  • External factors affecting the marketing environment
  • How consumers impact the market and vice versa
  • How the economy changes due to industry reactions
  • Advantages and disadvantages of marketing technology
  • Legal aspects and political issues
  • Business competition on the domestic and foreign markets

No matter why you need to review this fundamentals of marketing chapter, rest assured that our materials provide you with a winning strategy. The bulk of our lessons are each no longer than seven minutes, so you can watch a few lessons during your lunch break, or you can spend time watching the whole chapter. Furthermore, if you only want to review certain topics, our lessons are clearly labeled, allowing you to see which topics are included. Underneath each of our videos is a timeline link that lets you click to the exact point in the video where a specific topic is discussed. In addition, after you master everything from this chapter, our site will make recommendations on related chapters that might help you further your study efforts.

8 Lessons in Chapter 9: Fundamentals of Marketing
Test your knowledge with a 30-question chapter practice test
Introduction to Marketing: Definition and Applications

1. Introduction to Marketing: Definition and Applications

In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to reach consumers and why it's important to businesses. You'll also see how exchange is related to marketing.

Marketing, Production, Sales & Societal Marketing Orientation

2. Marketing, Production, Sales & Societal Marketing Orientation

You will learn the difference between marketing, production, sales and societal marketing orientations and how it can affect a company's financial success.

Market Orientation and Sales Orientation: Definition and Differences

3. Market Orientation and Sales Orientation: Definition and Differences

You will learn the different ways an organization can focus their internal strengths. You will understand the five main differences between a sales and market orientation.

Marketing Environment: External Influences on Marketing Strategy

4. Marketing Environment: External Influences on Marketing Strategy

What influences how a business sells its products - and itself? In this lesson, you will learn more about external influences that affect the marketing strategy of a business.

Consumer and Industry Reaction to the Market and Economy

5. Consumer and Industry Reaction to the Market and Economy

Marketers have to understand the environmental factors that can affect a marketing plan. The economy has a dramatic impact on a marketer's overall strategy for pricing, product development, promotion and logistics.

Technology's Impact on Marketing and Marketers

6. Technology's Impact on Marketing and Marketers

How does technology impact marketing and marketers? In this lesson, you will gain a better understanding of technology, marketing and marketers and of how each one impacts the other.

The Political and Legal Environment of Marketing

7. The Political and Legal Environment of Marketing

In this lesson, you will learn about the political and legal environment of marketing. Learn which federal legislation, state laws and regulatory agencies have an effect on businesses.

Foreign and Domestic Business Competition: Definition and Regulations

8. Foreign and Domestic Business Competition: Definition and Regulations

Marketers have to understand the environmental factors that can affect a marketing plan. The competitive landscape has a dramatic impact on a marketer's overall strategy for pricing, product development, promotion and logistics.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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