About This Chapter
GACE Marketing Education: Brand Positioning & Consumer Protection - Chapter Summary
Refresh your memory on brand positioning and the ways that consumers' rights are protected. The engaging videos ensure that you're well informed on the following possible GACE Marketing Education question topics:
- Product differentiation and positioning
- The major steps in building brand equity
- Various government regulatory agencies
- Types of product liability and laws
- How businesses get marketing feedback
Make use of the convenient video tags to quickly find any particular video segments that you want to double check. As soon as you're done reviewing a video, you can take the corresponding self-assessment quiz to verify your grasp of its topics.
GACE Marketing Education: Brand Positioning & Consumer Protection Chapter Objectives
The GACE Marketing Education test checks the extent of your expertise to decide readiness for teaching and earning your marketing teacher certification in Georgia. The test includes two 80-question subtests; all questions are multiple choice
The topics in this chapter are covered within the product/service management domain area of subtest II. This domain makes up nearly 30% of test II's questions. Prepare for questions on consumer rights and brand positioning with the videos, lessons and quizzes in this chapter.
1. Positioning and Differentiation in Consumer Marketing
Consumers' perceptions of products and brands are influenced by the marketing and promotional plan. Marketers must identify the key characteristics that are important to the target market and then ensure that their product stands out in the minds of the consumers as the best choice for purchase.
2. Branding and Brand Equity in Business Marketing
Brand and brand equity go hand-in-hand in the marketing arena. Here, we will discuss how a brand develops and how that leads to increased brand equity.
3. What Is Consumer Protection? - Product Liability, Laws & Rights
Consumer protection refers to the laws and other forms of government regulation designed to protect consumers. One form of consumer protection is product liability. This lesson explains consumer protection and product liability.
4. Government Regulation Agencies for Consumer Protection
You will learn about the government regulatory agencies that protect consumers. We'll discuss what the acronyms CFPB, CPSC, FTC, FDA, NHTSA, and SEC stand for and their organizations' responsibilities.
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Other chapters within the GACE Marketing Education (546): Practice & Study Guide course
- GACE Marketing: Information Management
- GACE Marketing: Researching, Collecting & Evaluating Data
- GACE Marketing: Strategies & Segmentation
- GACE Marketing: The Marketing Plan
- GACE Marketing: Role & Impact of Promotion
- GACE Marketing: Economics Overview
- GACE Marketing: Distribution Channels
- GACE Marketing: Pricing Strategies
- GACE Marketing: Product Management
- GACE Marketing: The Selling Process
- GACE Marketing: Professional Development
- GACE Marketing Education Flashcards