About This Chapter
GACE Marketing: Distribution Channels - Chapter Summary
This chapter provides an overview of distribution channels to ensure you're ready to tackle related questions on the GACE Marketing Education assessment. After watching the video lessons, you should be able to address the following on the exam:
- Defining marketing channel and understanding its function in the marketplace
- Analyzing the function of channel intermediaries
- Examining marketing utilities performed by intermediaries
- Understanding types of wholesale intermediaries and retail distribution strategies
- Identifying types and trends of non-store retailing
- Defining channel conflict and supply chain management
- Understanding logistics of goods and services, e-commerce and m-commerce
Studying with the help of the video lessons in this chapter relieves the discomfort of not knowing what to expect on the test. Instructors in the lessons thoroughly examine distribution channels in an engaging fashion that makes studying comprehensive and fun.
Objectives of the GACE Marketing: Distribution Channels Chapter
Individuals interested in securing educator certification and want to teach marketing in Georgia schools must take the GACE Marketing Education assessment. To help you prepare for the assessment, this distribution channels chapter covers topics found in the channel management subarea of Test II, which constitutes approximately 17% of the questions on that subtest. The lessons can help you gain greater insight into the topic, while self-assessment quizzes and a chapter exam can reinforce the lessons. Revisiting concepts you're struggling with is made easy with the help of video timelines and full video transcripts.
All of the 80 questions in Test II are selected-response and address specific subareas. When taking the test, you will be asked to read a question then choose a response from four pre-selected answers that best completes or answers the question.
1. Marketing Channel: Definition and Function in the Marketplace
In this lesson, we'll learn about the marketing channel, which allows producers to deliver their product to consumers in the correct quantity, type and location. Without help from additional channel members, most companies would not be able to increase their target market reach and satisfy their customer needs.
2. Channel Intermediaries: Definition and Function in Business
Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.
3. Marketing Utilities Performed by Intermediaries
Manufacturers need to get their products to consumers, and they do this through the marketing process and with the help of intermediaries. In this lesson, you'll learn about six marketing utilities that are performed by intermediaries.
4. Types of Wholesale Intermediaries
One of the challenges facing many manufacturers of consumer products is getting products in front of consumers. In this lesson, you'll learn about types of wholesale intermediaries and the roles they play in the product distribution process.
5. Retail Distribution Strategies
Retailers, such as department stores, discount stores and boutiques, sell most consumer products. In this lesson, you'll learn about different retail distribution strategies that manufacturers employ to get their products in front of consumers.
6. Non-Store Retailing: Types, Trends & Examples
Most individual consumers purchase products through retailers. Physical 'brick and mortar' stores are not the only type of retailing in the marketplace. In this lesson, you'll learn about retailing beyond traditional retail stores.
7. Channel Conflict: Horizontal & Vertical Conflict
A marketing logistics plan can have channel conflict. This occurs when channel members do not agree with pricing, distribution or even logistical operations. The channel member's ultimate goal is to create a comprehensive channel partnership to eliminate any conflict and drive product efficiently to consumers.
8. Supply Chain Management: Technology, Measurement, Relationship & Material Integration
Marketing managers realize how distribution can be costly if there is not an efficient plan in place. Supply chain management is a strategy that allows seamless integration of all pieces of the distribution chain.
9. Systems That Influence Cooperation in the Supply Channel
The supply chain is an interconnected group of players involved in taking a product from concept to the consumer's hands. Cooperation between parties as they interface is necessary to provide customer satisfaction.
10. Logistics of Goods and Services
Logistics management is essential for the proper functioning of a supply chain and for successfully serving customers. In this lesson, you'll learn about the role of logistics in supply chain management and how intermediaries can be used in the process.
11. e-commerce & m-commerce: Buying & Selling on the Web & Mobile Devices
E-commerce and m-commerce have transformed the way that organizations and consumers conduct business. Additional topics discussed in this lesson include B2B, B2C, C2C, and e-government.
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Other chapters within the GACE Marketing Education (546): Practice & Study Guide course
- GACE Marketing: Information Management
- GACE Marketing: Researching, Collecting & Evaluating Data
- GACE Marketing: Strategies & Segmentation
- GACE Marketing: The Marketing Plan
- GACE Marketing: Role & Impact of Promotion
- GACE Marketing: Economics Overview
- GACE Marketing: Pricing Strategies
- GACE Marketing: Product Management
- GACE Marketing: Brand Positioning & Consumer Protection
- GACE Marketing: The Selling Process
- GACE Marketing: Professional Development
- GACE Marketing Education Flashcards