Ch 1: GACE Marketing: Information Management

About This Chapter

Try getting a new perspective on marketing in the age of information technology as you review these video lessons. Prepare for the GACE Marketing Education exam by reading the transcripts to learn terms associated with marketing information systems and practices.

GACE Marketing: Information Management - Chapter Summary

Use the chapter to dust off your memories about information management in the marketing industry. To do your best on one of the major sections of the GACE Marketing Education exam, try reading through our materials to gain more knowledge about the following:

  • How marketing information management is regulated
  • Ethics in marketing
  • Technological advances in marketing
  • Information systems
  • The components and resources of information systems

If you are on the lookout for a mobile-friendly study program, then look no further. You can access our video lessons, quizzes, transcripts, exams, and everything else we offer on the site through your Wi-Fi-ready devices. The lessons are each around 5-8 minutes in length, so it won't take long to get through the the chapter. Besides providing you with around-the-clock access to all of our test-prep materials, we also allow you to email the instructors in case any last minute questions come up.

GACE Marketing: Information Management Objectives

There GACE Marketing Education exam includes two subtests, and you can elect to take them one at a time or combin e them into one test session. Each subtest has 80 multiple-choice questions. Exam I asks questions across four key areas, whereas Exam II covers five key areas. Marketing information management happens to be the largest category on Exam I, making up 32% of the entire exam. You can use the videos to prepare for these test questions, as well as use the practice quizzes to familiarize yourself with the types of questions that will appear on the test.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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