Ch 3: GACE Marketing: Strategies & Segmentation

About This Chapter

Before you take the GACE Marketing Education test, watch these lesson videos to review what you know about marketing strategies and market segmentation. Use the quizzes to test your understanding before exam day.

GACE Marketing: Strategies & Segmentation - Chapter Summary

The versatile lesson videos of this chapter will help you improve your understanding of the different marketing strategies used on a local and global scale as well as the importance and processes of market segmentation. These short, engaging, lesson videos are taught by expert instructors and are viewable on mobile devices so that you can study for the GACE Marketing Education test while on the go. After these lessons you should have a better understanding of:

  • Objectives of marketing strategies
  • Global marketing strategies
  • Competitive advantages of strategic marketing
  • Identifying alternative marketing strategies
  • Target marketing
  • Importance and types of market segments
  • Retail segments
  • Market planning tools

After you've completed these lesson videos, test what you know about these topics by completing the lesson quizzes and chapter exam. You can use the results from these assessments to discover the subjects you need to improve upon, and then improve your understanding of these topics by returning to the lessons via video tags or reviewing the lesson transcripts.

GACE Marketing: Strategies & Segmentation Objectives

Teachers in the state of Georgia take the Georgia Assessments for the Certification of Educators (GACE) Marketing Education test to demonstrate their understanding of marketing and earn state certification as marketing educators. The GACE Marketing Education exam includes two subtests, composed of 80 multiple-choice questions each. Test takers have the option of takings these subtests separately in two 2.5-hours testing session or together in one five-hour testing session. Twenty-eight percent of the questions on the first subtest are on market planning, and these sections include questions on marketing strategies and segmentation. Use the lessons in this chapter to prepare for questions in this subarea on marketing strategies and market segments.

12 Lessons in Chapter 3: GACE Marketing: Strategies & Segmentation
Test your knowledge with a 30-question chapter practice test
Strategies for Reaching Global Markets: Examples & Types

1. Strategies for Reaching Global Markets: Examples & Types

In 2013, the global market had over seven billion potential consumers with needs and wants to be fulfilled. In this lesson, you'll learn about strategies businesses can use to tap this immense market.

International Marketing: The Importance of Global Marketing Strategy

2. International Marketing: The Importance of Global Marketing Strategy

Companies cannot just concentrate on domestic markets if they are to remain competitive. Global marketing allows marketing managers to look for growing target markets and product opportunities overseas.

Breaking Into Foreign Markets: International Marketing Strategies

3. Breaking Into Foreign Markets: International Marketing Strategies

Companies look to international markets to increase their sales and profits. Market managers must decide on the mode of entry into a foreign market. The options, ranging from least to most risky, are exporting, licensing, franchising, contract manufacturing, joint ventures and direct investments.

Competitive Advantage: The Importance of Strategic Marketing

4. Competitive Advantage: The Importance of Strategic Marketing

Companies have many options when it comes to gaining market share and increasing profits. Learn about strategic marketing and the tools companies use to their advantage.

How to Identify Strategic Alternatives in Marketing

5. How to Identify Strategic Alternatives in Marketing

Marketing managers must decide the type of strategic alternative that will be undertaken for their marketing plan. Managers can choose from four options to increase sales and profits.

Target Market Strategies for Successful Business

6. Target Market Strategies for Successful Business

If you've ever felt persuaded to buy an item by an ad, you've likely been defined as part of a target market. Though you may not know it, advertisements are created specifically for people similar to you. In this lesson, you'll learn how marketing firms identify a target market, create basic target market strategies and use a marketing mix for a product or service.

Ethical & Unethical Target Marketing in Business

7. Ethical & Unethical Target Marketing in Business

Companies are desperate to acquire customers, and some will use inappropriate ways to gain their attention. In this lesson, you'll learn how to discern ethical from unethical target marketing, using the example of marketing to vulnerable populations.

Market Segmentation: Why Market Segments Are Important to Marketers

8. Market Segmentation: Why Market Segments Are Important to Marketers

Marketing managers must understand the importance of segmenting a market and the specific criteria for successful segmentation. Before the 1960's, most companies tried to market products to the masses with declining success. It is important to identify key target markets!

Market Segmentation: Geographic, Demographic, Psychographic & More

9. Market Segmentation: Geographic, Demographic, Psychographic & More

Marketers must be effective at creating niche segments to promote and sell their products or services. There are five specific ways that markets can be segmented in order to create a successful sales opportunity.

How to Segment Business Markets Step-by-Step

10. How to Segment Business Markets Step-by-Step

Discover the four segments of business marketing in this lesson. You will also learn the distinguishing characteristics of each segment so you may easily identify each of them.

Retail Segments, Target Markets and Marketing Strategies

11. Retail Segments, Target Markets and Marketing Strategies

In this lesson, you will learn how to identify four different retail segments and gain an understanding of how producers of goods and services use different types of retailers to reach the different target markets that buy their products.

Financial Tools, Strategies & Systems Used in Market Planning

12. Financial Tools, Strategies & Systems Used in Market Planning

The decision to spread your company's operations to a new market is a big one, and one that shouldn't be taken likely. This lesson shows some of the tools involved in market planning.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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