Ch 2: General Business Management

About This Chapter

Use our video lessons and quizzes to help you understand the general business management topics that relate to marketing education. Learn about what management does and more.

General Business Management - Chapter Summary

In this chapter, our video instructors explain the primary management functions, such as organizing, planning, leading, and controlling. This chapter will also discuss the various types of planning. You'll be introduced to Henry Mintzberg's managerial roles and other theories of management.

You'll learn about human resource management and the hiring process. As you progress through this chapter, you'll study management operations systems, which use data to manage operations. By the end of the chapter, you should be able to:

  • Describe the management structure in a typical organization (top, middle, and low-level managers)
  • Name and differentiate between the four main functions of management
  • Name and differentiate between the four main types of planning
  • Explain the hiring process in a typical organization
  • Define management information systems
  • Discuss the most important laws and regulations that apply to human resource management

Our online video lessons on general management principles each include a video presentation hosted by an experienced, professional instructor. Each lesson comes with a self-assessment quiz that helps you track your progress through the chapter. The written transcript the accompanies each video is an alternative way to access the information in the lesson. If you get stuck on a key word or phrase, you can click on most of the key words in the transcript, and they'll take you to a text lesson that lets you read about the topic in greater detail.

14 Lessons in Chapter 2: General Business Management
Test your knowledge with a 30-question chapter practice test
Management in Organizations: Top, Middle & Low-Level Managers

1. Management in Organizations: Top, Middle & Low-Level Managers

The role of a manager in organizations is complex. While managers can come in different shapes and sizes they all share the task of utilizing people and resources to achieve organizational goals. This lesson will discuss the roles and functions of management found in each of the three levels of management.

Managerial Skills: How Good Managers Promote Productivity

2. Managerial Skills: How Good Managers Promote Productivity

This lesson will discuss the types of skills a manager needs, including technical, human, and conceptual skills. You'll learn how each of these skill sets impacts a manager's ability to effectively lead his or her employees.

Henry Mintzberg's Managerial Roles

3. Henry Mintzberg's Managerial Roles

There are many roles a manager has within an organization. Henry Mintzberg describes ten specific managerial roles most commonly seen within organizations. This lesson will discuss each of these roles and what behaviors are associated with them.

Four Functions of Management: Planning, Organizing, Leading & Controlling

4. Four Functions of Management: Planning, Organizing, Leading & Controlling

A person who holds a management position inside an organization is required to think strategically and conceptually in order to achieve organizational goals. This lesson will describe the four functions of management and how they relate to organizational success.

The Strategic Management Process

5. The Strategic Management Process

We will be reviewing the strategic management process, starting with the four main steps of the process. These steps provide the foundation for understanding strategic management as a whole and will serve you well as you deal with management decision-making situations.

Organizing as a Function of Management

6. Organizing as a Function of Management

Once a plan is in place, a manager must put it into action. This lesson explains the role of organizing as a function of management as well as its relationship with planning.

Leading as a Function of Management

7. Leading as a Function of Management

This lesson teaches you about leading as a function of management by examining the surprising similarities between two very different leadership scenarios: leadership at war and leadership in the workplace.

Controlling as a Function of Management

8. Controlling as a Function of Management

In this lesson, we will explore the role of controlling as a function of management and its use of various control mechanisms to reach organizational goals.

Human Resource Management: Hiring and Staffing

9. Human Resource Management: Hiring and Staffing

In this lesson, we will explore the role a manager plays in human resource management, including hiring and staffing. We will also look at the circumstances affecting employment decisions such as promotion, turnover, downsizing, job redesign and termination.

The Hiring Process: How Human Resource Managers Recruit and Hire Employees

10. The Hiring Process: How Human Resource Managers Recruit and Hire Employees

When a company is hiring, they need to ensure that they hire the right employees. There are several different steps involved in the hiring process. This lesson explains these steps that include application forms, testing, interviewing, reference checks and health exams.

Assessing Training Needs of an Organization

11. Assessing Training Needs of an Organization

This lesson discusses the process of assessing the training needs of an organization, which begins with looking at what is presently being done there and comparing that to what needs to be done. New training plans can then be put into place, making it possible for managers to solve problems.

Human Resource Management (HRM): Laws & Regulations

12. Human Resource Management (HRM): Laws & Regulations

Learn about several laws, regulations, policies and governing entities that human resource management (HRM) must comply with, like the Civil Rights Act of 1964, Title VII, the Equal Employment Opportunity Commission (EEOC), sexual harassment and affirmative action.

Operations Management: Focusing on Production Efficiency & Customer Satisfaction

13. Operations Management: Focusing on Production Efficiency & Customer Satisfaction

Operations is the lifeblood of any organization - how a business works and processes materials and services helps produce its output. In this lesson we will focus on operations and explain the elements present in it.

Management Information Systems: Using Data to Manage Operations

14. Management Information Systems: Using Data to Manage Operations

Management information systems (MIS) are an important source of data for any organization. How that data is reviewed and analyzed is the responsibility of the managers, and in this lesson we will describe the role of MIS and how managers can use different types of data MIS can produce.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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