Ch 11: Global Business & Marketing Information Systems

About This Chapter

Watch the engaging video lessons in this chapter to boost your comprehension of global business and marketing information systems. Ensure you're ready and able to complete an assignment or take an exam covering these systems by taking our mini quizzes and practice exam.

Global Business & Marketing Information Systems - Chapter Summary

Gain greater insight into the basics of global business and marketing information systems without setting foot in a classroom. Our online video lessons let you study challenges in the global supply chain, trends in social media marketing, Internet connectivity and communication standards, and more from home or on-the-go. Enjoy access to the lessons, short quizzes, a practice exam and other study tools using any computer or mobile device with an Internet connection. Completing this chapter will enable you to do the following in a short period of time:

  • Define and explain challenges of global competition in business
  • Detail the impact society and culture have on global business
  • Discuss the basics of business and consumer communication in the digital age
  • Explain the benefits of Internet and global marketing
  • List and discuss Internet technologies used by individuals and business for collaboration
  • Share the definition and types of email marketing
  • Provide examples of digital and mobile marketing
  • Describe how mobile channels are used in effective marketing
  • Discuss mobile marketing trends

13 Lessons in Chapter 11: Global Business & Marketing Information Systems
Test your knowledge with a 30-question chapter practice test
What is Global Competition in Business? - Definition & Challenges

1. What is Global Competition in Business? - Definition & Challenges

In this lesson, you will learn about global competition and some of the challenges faced by companies when conducting business internationally. Also, this lesson will outline the ways in which technology facilitated companies' ability to conduct business globally.

Challenges in Global Supply Chain

2. Challenges in Global Supply Chain

Once a business goes global in its supply chain, a whole new set of challenges and concerns arise. A business will encounter not only increased paperwork but also other challenges, including language barriers.

Effects of Society & Culture on Global Business

3. Effects of Society & Culture on Global Business

Travel and technology have made our world smaller, which has led to greater opportunities for companies to operate in a global market. This lesson will look at the effects of society & culture on global business.

Business & Consumer Communication in the Digital Age

4. Business & Consumer Communication in the Digital Age

Today, social media has made it easy to comment about a product or a brand using digital channels. In this lesson, we'll learn the importance of business and consumer communication in the digital age.

Internet and Global Marketing: Ecommerce on an International Scale

5. Internet and Global Marketing: Ecommerce on an International Scale

E-commerce is a low risk business strategy for companies to use for developing an international customer base. The combination of global marketing with an Internet distribution method allows many companies to try their hand at reaching growing target markets overseas.

Internet Connectivity and Communication Standards

6. Internet Connectivity and Communication Standards

This lesson explores the network protocols that aid in data communication. It also discusses networking standards (formal and de facto) and introduces some of the organizations that are involved in establishing these networking standards.

Internet Collaboration: Second Life, VOIP, Video Conferencing, Virtual Reality & Telepresence

7. Internet Collaboration: Second Life, VOIP, Video Conferencing, Virtual Reality & Telepresence

Today, individuals and businesses are collaborating and interacting online from dispersed locations. Many technologies make it possible to communicate, learn, conduct business, and socialize with people from anywhere in the world. This lesson will discuss various Internet collaboration tools and virtual reality concepts.

What is Email Marketing? - Definition & Types

8. What is Email Marketing? - Definition & Types

Email marketing is a common and effective method to communicate with customers. This lesson explains the use and benefits of email marketing as part of the marketing strategy.

Trends in Social Media Marketing

9. Trends in Social Media Marketing

With about 74% of Internet users integrated into social media, it is no wonder businesses are using this powerful tool. With its endless reach and frequency, social media marketing brings the storefront to the homes and heads of its viewers.

Digital Marketing: Definition, Strategies & Example

10. Digital Marketing: Definition, Strategies & Example

This lesson will define digital marketing. We will explore its key characteristics as well as the media and strategies that can be used in its implementation.

Mobile Marketing: Definition & Examples

11. Mobile Marketing: Definition & Examples

This lesson will define mobile marketing. Different types of mobile marketing, including SMS, QR codes, and push notifications will be reviewed. See how it is used and why it is important.

Using Mobile Channels in Effective Marketing

12. Using Mobile Channels in Effective Marketing

Mobile marketing is an entirely different animal than other forms of marketing. In this lesson, you'll learn why and explore how companies can utilize mobile marketing to their best advantage.

Trends in Mobile Marketing

13. Trends in Mobile Marketing

Smartphones have revolutionized how businesses communicate with their customers. With the use of mobile marketing, efficiency and effectiveness of marketing activities has increased. This lesson explains how mobile marketing works.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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