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Ch 10: Global Business Marketing

About This Chapter

Gain a deeper understanding of global business markets and marketing practices by reviewing the short lessons in this chapter. This is a great resource you can use to supplement business class materials, study for class exams or earn course credit.

Global Business Marketing - Chapter Summary

In this chapter, you can find lessons devoted to such topics as global trade, global competition, international marketing plans and transnational corporations. You will learn more about trade organizations, trade agreements, foreign markets and international marketing culture. Simple lessons use definitions and examples to clarify information, and expert instructors guide you easily from one topic to the next. Engaging videos and text lessons offer 24/7 accessibility from any device, so studying fits into any schedule. Self-assessment quizzes are helpful in determining how much you have retained from each lesson as you progress through the chapter. After finishing this review, you should be able to:

  • Explain the benefits of a global marketing strategy
  • Understand the use of the Internet in global marketing
  • List international external marketing factors
  • Discuss the international marketing mix
  • Describe strategies used to break into foreign markets
  • Define global trade and the global marketplace
  • Relate the roles of international trade organizations and trade agreements
  • Detail the challenges of global business competition
  • Name the characteristics of transnational corporations and define transnational strategies

11 Lessons in Chapter 10: Global Business Marketing
Test your knowledge with a 30-question chapter practice test
International Marketing: The Importance of Global Marketing Strategy

1. International Marketing: The Importance of Global Marketing Strategy

Companies cannot just concentrate on domestic markets if they are to remain competitive. Global marketing allows marketing managers to look for growing target markets and product opportunities overseas.

Internet and Global Marketing: Ecommerce on an International Scale

2. Internet and Global Marketing: Ecommerce on an International Scale

E-commerce is a low risk business strategy for companies to use for developing an international customer base. The combination of global marketing with an Internet distribution method allows many companies to try their hand at reaching growing target markets overseas.

International External Marketing: Culture, Economics, Tech & More

3. International External Marketing: Culture, Economics, Tech & More

International marketing plans have a specific marketing mix that will differ tremendously from the domestic version. Marketing managers have to take into account a country's economic, technological, logistical, and sociocultural differences in order to successfully target an overseas market.

International Marketing Mix and the 4 Ps of Marketing

4. International Marketing Mix and the 4 Ps of Marketing

In this lesson, we will discuss how to adjust the marketing mix when pursuing an international market. Additionally, the Internet's impact on the marketing mix will be discussed.

Breaking Into Foreign Markets: International Marketing Strategies

5. Breaking Into Foreign Markets: International Marketing Strategies

Companies look to international markets to increase their sales and profits. Market managers must decide on the mode of entry into a foreign market. The options, ranging from least to most risky, are exporting, licensing, franchising, contract manufacturing, joint ventures and direct investments.

The Global Marketplace: Definition & Overview

6. The Global Marketplace: Definition & Overview

We have been on the fast track to a global market, but are we there yet? In this lesson, we will define global market and discuss some of its key concepts. A short quiz follows the lesson.

What is Global Trade? - Definition, Advantages & Barriers

7. What is Global Trade? - Definition, Advantages & Barriers

Global trade of goods and services are worth trillions of dollars each year. In this lesson, you'll learn about global trade and its advantages, as well as barriers to trade. A short quiz follows.

International Trade Organizations and Trade Agreements

8. International Trade Organizations and Trade Agreements

International trade organizations and trade agreements have enormous power in the global trade environment. In this lesson, you will learn about the roles of the GATT, NAFTA, and the World Trade Organization.

What is Global Competition in Business? - Definition & Challenges

9. What is Global Competition in Business? - Definition & Challenges

In this lesson, you will learn about global competition and some of the challenges faced by companies when conducting business internationally. Also, this lesson will outline the ways in which technology facilitated companies' ability to conduct business globally.

Transnational Corporation: Definition & Examples

10. Transnational Corporation: Definition & Examples

In this lesson, we will learn about transnational corporations. We will define the term and discuss the controversial characteristics. The lesson will conclude with some examples and a quiz.

Transnational Strategy: Definition & Examples

11. Transnational Strategy: Definition & Examples

Transnational strategy offers a global perspective to your marketing efforts. In this lesson, you'll learn what transnational strategy is and see a few examples of it in use.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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