About This Chapter
Global Business Marketing - Chapter Summary
In this chapter, you can find lessons devoted to such topics as global trade, global competition, international marketing plans and transnational corporations. You will learn more about trade organizations, trade agreements, foreign markets and international marketing culture. Simple lessons use definitions and examples to clarify information, and expert instructors guide you easily from one topic to the next. Engaging videos and text lessons offer 24/7 accessibility from any device, so studying fits into any schedule. Self-assessment quizzes are helpful in determining how much you have retained from each lesson as you progress through the chapter. After finishing this review, you should be able to:
- Explain the benefits of a global marketing strategy
- Understand the use of the Internet in global marketing
- List international external marketing factors
- Discuss the international marketing mix
- Describe strategies used to break into foreign markets
- Define global trade and the global marketplace
- Relate the roles of international trade organizations and trade agreements
- Detail the challenges of global business competition
- Name the characteristics of transnational corporations and define transnational strategies
1. International Marketing: The Importance of Global Marketing Strategy
Companies cannot just concentrate on domestic markets if they are to remain competitive. Global marketing allows marketing managers to look for growing target markets and product opportunities overseas.
2. Internet and Global Marketing: Ecommerce on an International Scale
E-commerce is a low risk business strategy for companies to use for developing an international customer base. The combination of global marketing with an Internet distribution method allows many companies to try their hand at reaching growing target markets overseas.
3. International External Marketing: Culture, Economics, Tech & More
International marketing plans have a specific marketing mix that will differ tremendously from the domestic version. Marketing managers have to take into account a country's economic, technological, logistical, and sociocultural differences in order to successfully target an overseas market.
4. International Marketing Mix and the 4 Ps of Marketing
In this lesson, we will discuss how to adjust the marketing mix when pursuing an international market. Additionally, the Internet's impact on the marketing mix will be discussed.
5. Breaking Into Foreign Markets: International Marketing Strategies
Companies look to international markets to increase their sales and profits. Market managers must decide on the mode of entry into a foreign market. The options, ranging from least to most risky, are exporting, licensing, franchising, contract manufacturing, joint ventures and direct investments.
6. The Global Marketplace: Definition & Overview
We have been on the fast track to a global market, but are we there yet? In this lesson, we will define global market and discuss some of its key concepts. A short quiz follows the lesson.
7. What is Global Trade? - Definition, Advantages & Barriers
Global trade of goods and services are worth trillions of dollars each year. In this lesson, you'll learn about global trade and its advantages, as well as barriers to trade. A short quiz follows.
8. International Trade Organizations and Trade Agreements
International trade organizations and trade agreements have enormous power in the global trade environment. In this lesson, you will learn about the roles of the GATT, NAFTA, and the World Trade Organization.
9. What is Global Competition in Business? - Definition & Challenges
In this lesson, you will learn about global competition and some of the challenges faced by companies when conducting business internationally. Also, this lesson will outline the ways in which technology facilitated companies' ability to conduct business globally.
10. Transnational Corporation: Definition & Examples
In this lesson, we will learn about transnational corporations. We will define the term and discuss the controversial characteristics. The lesson will conclude with some examples and a quiz.
11. Transnational Strategy: Definition & Examples
Transnational strategy offers a global perspective to your marketing efforts. In this lesson, you'll learn what transnational strategy is and see a few examples of it in use.
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Other chapters within the TECEP Introduction to Marketing: Study Guide & Test Prep course
- Overview of Marketing
- Marketing Planning & Strategy
- Market Research & Analysis
- Marketing Environment Basics
- Pricing Strategies in Marketing
- Consumer Behavior, Satisfaction & Loyalty
- Segmentation, Targeting, & Position in Marketing
- Marketing Ethics Basics
- Business Marketing Overview
- Product & Service Management
- Marketing Channels & Distribution
- Supply Chains & Logistics in Marketing
- Direct Marketing Communications
- Integrated Marketing Communications Overview
- Marketing & Social Media
- Personal Selling Communication
- TECEP Introduction to Marketing Flashcards