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Ch 8: Global Marketing Basics

About This Chapter

An expanded global market facilitates the need for stronger and more effective international strategies and practices in all areas of business. In this chapter, you can review what you might already know or learn new facts about basic global marketing processes and concepts to help you complete your homework or study for an exam.

Global Marketing Basics - Chapter Summary

Marketing is a crucial business tool for both large and small companies, and those companies seeking to capture the global market must employ strategies that prove effective to international audiences. The lessons in this chapter are designed to provide not only a definition of global marketing but cover issues that must be overcome with these marketing strategies and reasons why international marketing is important. You'll also see which mistakes are commonly seen in global marketing and review ways to analyze marketing strategies. Your Dashboard allows you to track your progress as you move through this chapter, and self-assessment quizzes at the end of each lesson help you demonstrate your understanding of the material. After completing this chapter, you should be able to:

  • Define aspects and components of global marketing
  • Explain how international marketing is important to company growth and opportunities
  • Identify the four Ps of marketing
  • Differentiate the marketing of international plans from domestic marketing plans
  • Relate ways to protect trademarks and brands in global markets
  • Summarize common mistakes to avoid when developing global marketing plans
  • Describe situational analysis as applied to marketing
  • Discuss the SWOT method for situational analysis

6 Lessons in Chapter 8: Global Marketing Basics
Test your knowledge with a 30-question chapter practice test
What Is Global Marketing? - Strategies, Definition & Issues

1. What Is Global Marketing? - Strategies, Definition & Issues

What is global marketing? In this lesson, you'll learn what global marketing is, issues you would need to address to market your product globally, and strategies that can help grow your business in other countries.

International Marketing: The Importance of Global Marketing Strategy

2. International Marketing: The Importance of Global Marketing Strategy

Companies cannot just concentrate on domestic markets if they are to remain competitive. Global marketing allows marketing managers to look for growing target markets and product opportunities overseas.

International Marketing Mix and the 4 Ps of Marketing

3. International Marketing Mix and the 4 Ps of Marketing

In this lesson, we will discuss how to adjust the marketing mix when pursuing an international market. Additionally, the Internet's impact on the marketing mix will be discussed.

Common Mistakes in Global Marketing

4. Common Mistakes in Global Marketing

Global marketing is crucial for large business success in our increasingly interconnected world; however, not all cultures are the same. This lesson outlines some of the common errors that have occurred in global marketing.

International External Marketing: Culture, Economics, Tech & More

5. International External Marketing: Culture, Economics, Tech & More

International marketing plans have a specific marketing mix that will differ tremendously from the domestic version. Marketing managers have to take into account a country's economic, technological, logistical, and sociocultural differences in order to successfully target an overseas market.

What is SWOT: Situation Analysis in Marketing

6. What is SWOT: Situation Analysis in Marketing

A successful business needs to know its capabilities as well as the marketplace in which it competes. In this video, learn how to define a mission statement and conduct a situational analysis.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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