About This Chapter
Global Marketing Strategies - Chapter Summary and Learning Objectives
In the world of marketing, there are certain strategies that can be implemented on an international level. This chapter explains how economics work on a global scale, and each lesson covers a specific component of this type of marketing. Gauge your knowledge by taking the accompanying quizzes, and be sure to ask an instructor if you have any questions. After completing these lessons, you should be able to identify:
- Internet marketing and ecommerce concepts
- The international trade system
- How culture, politics, and other elements affect marketing
- Different ways of entering international markets
|International Marketing : The Importance of Global Marketing Strategy||Discover the meaning of global marketing.|
|The Relationship Between International Trade Systems & Marketing||Explore today's international trade systems.|
|Internet and Global Marketing: Ecommerce on an International Scale||Find out about ecommerce and marketing via the Internet.|
|International External Marketing: Culture, Economics, Tech & More||Examine the key factors that affect global external marketing.|
|International Marketing Mix and the 4 Ps of Marketing||See how price, promotion, product, and place make up the marketing mix.|
|Breaking Into Foreign Markets: International Marketing Strategies||Explore methods for entering global markets.|
1. International Marketing: The Importance of Global Marketing Strategy
Companies cannot just concentrate on domestic markets if they are to remain competitive. Global marketing allows marketing managers to look for growing target markets and product opportunities overseas.
2. The Relationship Between International Trade Systems & Marketing
How can marketing increase a company's market share in different countries and regions? And what should companies keep in mind when approaching international marketing? In this lesson, we'll look at marketing in the international trade systems.
3. Internet and Global Marketing: Ecommerce on an International Scale
E-commerce is a low risk business strategy for companies to use for developing an international customer base. The combination of global marketing with an Internet distribution method allows many companies to try their hand at reaching growing target markets overseas.
4. International External Marketing: Culture, Economics, Tech & More
International marketing plans have a specific marketing mix that will differ tremendously from the domestic version. Marketing managers have to take into account a country's economic, technological, logistical, and sociocultural differences in order to successfully target an overseas market.
5. International Marketing Mix and the 4 Ps of Marketing
In this lesson, we will discuss how to adjust the marketing mix when pursuing an international market. Additionally, the Internet's impact on the marketing mix will be discussed.
6. Breaking Into Foreign Markets: International Marketing Strategies
Companies look to international markets to increase their sales and profits. Market managers must decide on the mode of entry into a foreign market. The options, ranging from least to most risky, are exporting, licensing, franchising, contract manufacturing, joint ventures and direct investments.
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Other chapters within the UExcel Principles of Marketing: Study Guide & Test Prep course
- Introduction to Marketing
- Marketing Environment Factors
- The Marketing Process
- Marketing Information & Research
- Consumer Buyer Behavior
- Business Buying Behavior
- Marketing Strategy
- Products, Services & Brands
- Distribution & Logistics
- Promotion, Advertising & Public Relations
- Direct & Online Marketing
- Selling & Pricing Strategies
- Social Responsibility & Marketing Ethics
- UExcel Principles of Marketing Flashcards