Ch 13: Global Marketing Strategies

About This Chapter

Learn about key global marketing strategies and the factors that affect them by watching video lessons. After completing a lesson, take the corresponding quiz to test your understanding of the materials.

Global Marketing Strategies - Chapter Summary and Learning Objectives

In the world of marketing, there are certain strategies that can be implemented on an international level. This chapter explains how economics work on a global scale, and each lesson covers a specific component of this type of marketing. Gauge your knowledge by taking the accompanying quizzes, and be sure to ask an instructor if you have any questions. After completing these lessons, you should be able to identify:

  • Internet marketing and ecommerce concepts
  • The international trade system
  • How culture, politics, and other elements affect marketing
  • Different ways of entering international markets

VideoObjective
International Marketing : The Importance of Global Marketing Strategy Discover the meaning of global marketing.
The Relationship Between International Trade Systems & Marketing Explore today's international trade systems.
Internet and Global Marketing: Ecommerce on an International Scale Find out about ecommerce and marketing via the Internet.
International External Marketing: Culture, Economics, Tech & More Examine the key factors that affect global external marketing.
International Marketing Mix and the 4 Ps of Marketing See how price, promotion, product, and place make up the marketing mix.
Breaking Into Foreign Markets: International Marketing Strategies Explore methods for entering global markets.

6 Lessons in Chapter 13: Global Marketing Strategies
Test your knowledge with a 30-question chapter practice test
International Marketing: The Importance of Global Marketing Strategy

1. International Marketing: The Importance of Global Marketing Strategy

Companies cannot just concentrate on domestic markets if they are to remain competitive. Global marketing allows marketing managers to look for growing target markets and product opportunities overseas.

The Relationship Between International Trade Systems & Marketing

2. The Relationship Between International Trade Systems & Marketing

How can marketing increase a company's market share in different countries and regions? And what should companies keep in mind when approaching international marketing? In this lesson, we'll look at marketing in the international trade systems.

Internet and Global Marketing: Ecommerce on an International Scale

3. Internet and Global Marketing: Ecommerce on an International Scale

E-commerce is a low risk business strategy for companies to use for developing an international customer base. The combination of global marketing with an Internet distribution method allows many companies to try their hand at reaching growing target markets overseas.

International External Marketing: Culture, Economics, Tech & More

4. International External Marketing: Culture, Economics, Tech & More

International marketing plans have a specific marketing mix that will differ tremendously from the domestic version. Marketing managers have to take into account a country's economic, technological, logistical, and sociocultural differences in order to successfully target an overseas market.

International Marketing Mix and the 4 Ps of Marketing

5. International Marketing Mix and the 4 Ps of Marketing

In this lesson, we will discuss how to adjust the marketing mix when pursuing an international market. Additionally, the Internet's impact on the marketing mix will be discussed.

Breaking Into Foreign Markets: International Marketing Strategies

6. Breaking Into Foreign Markets: International Marketing Strategies

Companies look to international markets to increase their sales and profits. Market managers must decide on the mode of entry into a foreign market. The options, ranging from least to most risky, are exporting, licensing, franchising, contract manufacturing, joint ventures and direct investments.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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