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Ch 11: Government Relations & PR

About This Chapter

In these lessons, become acquainted with how different government groups handle public relations (PR). Watch short videos to learn about the power of political parties, or read through the lessons to memorize definitions for PR keywords.

Government Relations & PR - Chapter Summary and Learning Objectives

Government entities exist for the people, which creates a lot of pressure to have effective public relations (PR). After all, the reputation of individuals and government organizations can greatly help or hinder political agendas. In this chapter, discover how government relations, the media, and public opinion are all connected. Find out how the government disseminates information to society, and learn about how politicians use communication tactics to influence important decisions. Some of the topics addressed in this chapter are as follows:

  • The impact of social media and the Internet on elections
  • The goals of the media during campaigns
  • How lobbyists operate in our government
  • The power behind PACs, interest groups, and political parties

Video Objective
The Role of Media in Elections & Other Government Activities Establish the media's five main roles during elections.
How the Government Communicates with the Public Identify techniques politicians use for managing public communications, and describe the duties of the White House press secretary.
Public Relations: Effective Government Relations Elaborate on the goal-setting process used by communications organizations.
Political Power: Political Parties, Interest Groups & Political Action Committees (PACs) Point out the major political parties and explain their viewpoints, evaluate the power wielded by interest groups, and examine the concept of voter apathy.
What Are Lobbyists? - Definition, History & Roles Describe the job duties of lobbyists, explore the laws that grant lobbyists certain rights, talk about legal restrictions on lobbyists, and investigate how lobbyists impact the lawmaking process.
The Internet & Social Media in U.S. Politics Demonstrate how both the Internet and social media have influenced election campaigns, domestic and foreign policies, and political reputations.

6 Lessons in Chapter 11: Government Relations & PR
Test your knowledge with a 30-question chapter practice test
The Role of Media in Elections & Other Government Activities

1. The Role of Media in Elections & Other Government Activities

The media play several important roles in the campaign and election processes. This lesson examines the media's function in presidential campaigns and elections and other government activities.

How the Government Communicates with the Public

2. How the Government Communicates with the Public

This lesson describes some of the formal processes used by the White House to deliver information to the public. It also describes how methods of communication influence the public's perception of events.

Public Relations: Effective Government Relations

3. Public Relations: Effective Government Relations

An effective government relations plan can help build relationships and foster advocacy opportunities. In this lesson, learn more about how communications organizations can set goals for effective government relations.

Political Power: Political Parties, Interest Groups & Political Action Committees (PACs)

4. Political Power: Political Parties, Interest Groups & Political Action Committees (PACs)

Sociologists often analyze political power by examining the relationship between those who hold power and those who seek it. We'll discuss political power and distinguish between political parties, special interest groups, and Political Action Committees.

What Are Lobbyists? - Definition, History & Roles

5. What Are Lobbyists? - Definition, History & Roles

In this lesson, you will learn what lobbyists are and what they do. You will also explore the rules that govern the activity of lobbyists, and the role they play in our government.

The Internet & Social Media in U.S. Politics

6. The Internet & Social Media in U.S. Politics

The lesson will address and analyze how the internet and social media have evolved to become an integral part of U.S. politics, including its current use by The President of the United States.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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