About This Chapter
Government Relations & PR - Chapter Summary and Learning Objectives
Government entities exist for the people, which creates a lot of pressure to have effective public relations (PR). After all, the reputation of individuals and government organizations can greatly help or hinder political agendas. In this chapter, discover how government relations, the media, and public opinion are all connected. Find out how the government disseminates information to society, and learn about how politicians use communication tactics to influence important decisions. Some of the topics addressed in this chapter are as follows:
- The impact of social media and the Internet on elections
- The goals of the media during campaigns
- How lobbyists operate in our government
- The power behind PACs, interest groups, and political parties
|The Role of Media in Elections & Other Government Activities||Establish the media's five main roles during elections.|
|How the Government Communicates with the Public||Identify techniques politicians use for managing public communications, and describe the duties of the White House press secretary.|
|Public Relations: Effective Government Relations||Elaborate on the goal-setting process used by communications organizations.|
|Political Power: Political Parties, Interest Groups & Political Action Committees (PACs)||Point out the major political parties and explain their viewpoints, evaluate the power wielded by interest groups, and examine the concept of voter apathy.|
|What Are Lobbyists? - Definition, History & Roles||Describe the job duties of lobbyists, explore the laws that grant lobbyists certain rights, talk about legal restrictions on lobbyists, and investigate how lobbyists impact the lawmaking process.|
|The Internet & Social Media in U.S. Politics||Demonstrate how both the Internet and social media have influenced election campaigns, domestic and foreign policies, and political reputations.|
1. The Role of Media in Elections & Other Government Activities
The media play several important roles in the campaign and election processes. This lesson examines the media's function in presidential campaigns and elections and other government activities.
2. How the Government Communicates with the Public
This lesson describes some of the formal processes used by the White House to deliver information to the public. It also describes how methods of communication influence the public's perception of events.
3. Public Relations: Effective Government Relations
An effective government relations plan can help build relationships and foster advocacy opportunities. In this lesson, learn more about how communications organizations can set goals for effective government relations.
4. Political Power: Political Parties, Interest Groups & Political Action Committees (PACs)
Sociologists often analyze political power by examining the relationship between those who hold power and those who seek it. We'll discuss political power and distinguish between political parties, special interest groups, and Political Action Committees.
5. What Are Lobbyists? - Definition, History & Roles
In this lesson, you will learn what lobbyists are and what they do. You will also explore the rules that govern the activity of lobbyists, and the role they play in our government.
6. The Internet & Social Media in U.S. Politics
The lesson will address and analyze how the internet and social media have evolved to become an integral part of U.S. politics, including its current use by The President of the United States.
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Other chapters within the Public Relations 101: Intro to Public Relations course
- Defining Public Relations
- History & Growth of Public Relations
- Communication in Public Relations
- Public Opinion & Attitudes
- Management in Public Relations
- Ethics in Public Relations
- Law & Public Relations
- Research Methods in Public Relations
- Types of Media
- Employee Relations
- Community Relations & PR
- International Consumer Relations
- Effective Writing for Public Relations
- The Public Relations Plan
- Integrated Marketing Communications
- Crisis Management in Public Relations
- Launching a Career in Public Relations