About This Chapter
Graphic Design Composition - Chapter Summary
The more artistic methods and design practices your graphic design employees are familiar with, the more valuable they can be when it comes to completing various projects. This training tool is a simple but effective way you can teach current or future graphic designers about contrasts and art composition practices to help them up their game and produce images to attract consumers to your brand. Short lessons take only minutes to review, so you can incorporate training into brief sessions during the day or even have employees study this chapter on their own time. This chapter can help your employees to:
- Describe the five main principles of composition in graphic design
- Define and describe the golden section and the Bauhaus Movement in art and graphic design
- Apply visual, single and multiple contrasts in graphic design projects
- Explain and use typographical and image contrasts
- Understanding cropping and hierarchy in graphic design
- Show composition elements in context
This chapter allows for a flexible training schedule and expert instruction through 24/7 lesson accessibility from any device. Set up short training sessions during the day or after work or even have employees review this material when it's most convenient for them. Brief quizzes ensure full understanding of each topic so you know when your employee is ready to start implementing these techniques for your current projects.
How It Helps
- Broadens artistic abilities: These lessons could help your graphic designers to incorporate more effective techniques to generate improved images for your advertisements, website and more.
- Boosts employee satisfaction: Being armed with a wider arsenal when it comes to graphic design projects can make your employees feel like they are contributing more, leading to greater job satisfaction.
- Increases productivity: Your graphic design employees might be more eager to take on new projects and apply techniques that enables them to more quickly and efficiently get the job done.
By the end of this chapter, your employees should be able to:
- Apply knowledge of proximity, whitespace, contrast, alignment and repetition
- Discuss and use elements of the golden section and the Bauhaus Movement
- Employ single and multiple contrast techniques to achieve greater effects
- Achieve desired effects using visual and typographical contrasts
- Use cropping and hierarchy effectively
1. Principles of Composition in Graphic Design
In this lesson, we'll explore the principles of composition in graphic design. We'll discuss each one, their definitions, their functions in overall composition, and provide visual examples.
2. Practical Application: Principles of Composition in Graphic Design Infographic
This infographic will help you recall and implement the principles of composition in graphic design. This infographic can be used as a personal or workplace reminder of these design principles.
3. The Golden Section: Definition, Art & Method
Explore the aesthetic foundations of the golden section represented in classical and modern art. Learn about artists who use the golden section to recreate beauty and composition found in nature.
4. The Bauhaus Movement in Graphic Design: Impact & Application
In this lesson, we'll discuss the Bauhaus Movement and its impact on graphic design. We'll study the foundation of the Bauhaus School, its core principles, and its lasting contributions to typography and graphic design.
5. Visual Contrast in Graphic Design: Application & Effectiveness
In this lesson, we'll look at the powerful principle of contrast and how it is used in graphic design. Learn the different dimensions of contrast using different visual elements as well as how to apply contrast well.
6. Single Contrasts in Graphic Design
Contrast is a great tool in graphic design, but how much is too much? In this lesson, we'll start with single contrasts and see how we can use this to build up more layered compositions.
7. Multiple Contrasts in Graphic Design
In this lesson, we expand our understanding of contrast in graphic design to include multiple contrasts in the same composition. Learn how to combine contrasts in order to draw a viewer's attention.
8. Typographical Contrasts in Graphic Design
Graphic designers often work with text, but do we think about words as an element of art, same as shapes or colors? In this lesson, we'll examine typography as an art, and see how contrast can be used to make it part of a composition.
9. Image Contrasts in Graphic Design
In this lesson, we'll discuss how we can create contrast with images. We'll discuss context, scale, and proximity and the way they all determine the story the images tell.
10. Cropping & Hierarchy in Graphic Design
In this lesson, we'll introduce the principle of hierarchy in graphic design, and discuss how it helps us to present information. We'll also explore ways to create hierarchy and the value of cropping, in establishing a focused design.
11. Showing Composition Elements in Context in Graphic Design
In this lesson, we'll review composition elements of graphic design. Rather than examine examples of each one individually, we'll look at three complete compositions to see how these elements work together.
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