About This Chapter
History & Growth of Public Relations - Chapter Summary and Learning Objectives
Public relations is all about what people think of you, your company or even your country. The information contained in these lessons teaches you about the history and growth of public relations. Lessons are short and direct, and quizzes at the end of each verify that you understand what you've reviewed. This chapter will teach you:
- PR history back to time of the Greeks
- Development of mass media and journalism in the U.S.
- Propaganda, the propagandist, and the World Wars
- The impact of Ivy Lee and Edward Bernays on public relations
- The evolution of modern PR
|Foundations of Public Relations: History & Influences||Explore early use of PR by the Greeks, our Founding Fathers, P.T. Barnum and more.|
|Development of the Mass Media & Journalism in the United States: History & Timeline||Take a look at advances in mass media and journalism in the U.S.|
|Propagandist: Definition & Examples||Analyze the role of the propagandist as relates to public relations.|
|World Wars, Propaganda & Government Public Relations||See how the U.S. government used public relations to mobilize citizen support for WWI and WWII.|
|Ivy Lee & Edward Bernays: Impact on Public Relations||Examine the influence of Lee and Bernays on modern public relations.|
|Evolution of Modern Public Relations||Trace modern PR from WWII to the private sector to its establishment as a professional field.|
1. Foundations of Public Relations: History & Influences
Public relations has existed for hundreds of years. In this lesson, you will learn what public relations is, a brief history of public relations, and who some of the major influences of its development have been.
2. Development of the Mass Media & Journalism in the United States: History & Timeline
The mass media includes print media, broadcast media, social media and other types of communication. This lesson explores the development of the mass media in the United States and its role in the American political process.
3. Propagandist: Definition & Examples
In this lesson we will begin by defining the term 'propaganda,' and then move on to learn what a 'propagandist' is. We will look through history to identify famous propagandists.
4. World Wars, Propaganda & Government Public Relations
This lesson will explore American government propaganda from World War I and II. It will discuss how the techniques used by the U.S. government during these wars set the stage for modern public relations.
5. Ivy Lee & Edward Bernays: Impact on Public Relations
The field of public relations has been evolving for hundreds of years. Throughout that time, there have been many individuals who have been vital practitioners of public relations. This lesson focuses on two of them and their impact on modern-day public relations.
6. Evolution of Modern Public Relations
This lesson will address and analyze just how modern public relations has evolved over the course of time. We will trace the sequential order of public relations from its origins to today's modern times.
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Other chapters within the Public Relations 101: Intro to Public Relations course
- Defining Public Relations
- Communication in Public Relations
- Public Opinion & Attitudes
- Management in Public Relations
- Ethics in Public Relations
- Law & Public Relations
- Research Methods in Public Relations
- Types of Media
- Employee Relations
- Government Relations & PR
- Community Relations & PR
- International Consumer Relations
- Effective Writing for Public Relations
- The Public Relations Plan
- Integrated Marketing Communications
- Crisis Management in Public Relations
- Launching a Career in Public Relations