Ch 7: Holt McDougal Literature Chapter 6: Argument & Persuasion

About This Chapter

The Argument & Persuasion chapter of this Holt McDougal Literature Companion Course helps students learn the essential literature lessons of argument and persuasion. Each of these simple and fun video lessons is about five minutes long and is sequenced to align with the Argument & Persuasion textbook chapter.

How It Works:

  • Identify the lessons in Holt McDougal Literature's Argument & Persuasion chapter with which you need help.
  • Find the corresponding video lessons within this companion course chapter.
  • Watch fun videos that cover the argument and persuasion topics you need to learn or review.
  • Complete the quizzes to test your understanding.
  • If you need additional help, rewatch the videos until you've mastered the material or submit a question for one of our instructors.

Students will learn:

  • Components of an argument
  • Persuasion in public speaking
  • Communication process of public speaking
  • Ethos, pathos and logos in public speaking
  • Advertising media and marketing strategies
  • Ethical appeals in persuasive writing
  • Structure of an argument essay
  • Using sources in persuasive essays

Holt McDougal is a registered trademark of Houghton Mifflin Harcourt, which is not affiliated with Study.com.

8 Lessons in Chapter 7: Holt McDougal Literature Chapter 6: Argument & Persuasion
Test your knowledge with a 30-question chapter practice test
Parts of An Argument: Claims, Counterclaims, Reasons, and Evidence

1. Parts of An Argument: Claims, Counterclaims, Reasons, and Evidence

To effectively write an argument, you need to know the four basic parts. In this lesson, you will learn the definitions of the four basic parts and why you need them in an argument.

The Art of Persuasion in Public Speaking

2. The Art of Persuasion in Public Speaking

Persuasion is all around you. You are likely trying to persuade someone or they are persuading you all of the time. In this lesson, you will learn about the different types of persuasion and the strategies you can use.

Public Speaking as a Communication Process

3. Public Speaking as a Communication Process

Public speaking is a process of communicating to a large group. It involves a sender, receiver and a message. The message is sent through various channels and generally results in feedback from the audience.

Ethos, Pathos, and Logos: Importance in Public Speaking

4. Ethos, Pathos, and Logos: Importance in Public Speaking

Ethos, pathos, and logos are the foundation modes of persuasion, also known as appeals. In this lesson, you will learn about the different modes of persuasion and how to incorporate them into your speech.

Advertising Media Choices and Marketing Strategy

5. Advertising Media Choices and Marketing Strategy

There are many different types of advertising media that marketing managers can choose from in order to create a successful marketing strategy. This lesson covers some of those options, including printed media, television and outdoor media.

Ethical Appeal: Definition & Examples

6. Ethical Appeal: Definition & Examples

Find out what an ethical appeal is and the different ways it can make your persuasive writing more effective. Learn about all three appeals used in persuasive writing and take a quiz to test your new knowledge.

How to Structure an Argument in Your Essay

7. How to Structure an Argument in Your Essay

When you write a persuasive essay, it's important to think about how you'll construct your argument, from how you'll arrange your major points to how and where you'll refute opposing views. This video covers some of the basics for structuring an argument.

How to Write a Persuasive Essay and Use Several Sources

8. How to Write a Persuasive Essay and Use Several Sources

In a persuasive essay in which you cite multiple sources, it's important to strike the right balance and use your sources to support your points without depending on them too much. In this lesson, we'll cover how to use multiple sources effectively to support your argument while still fully developing your own ideas in a persuasive essay.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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