About This Chapter
How It Works:
- Identify the lessons in Holt McDougal Literature's Argument & Persuasion chapter with which you need help.
- Find the corresponding video lessons within this companion course chapter.
- Watch fun videos that cover the argument and persuasion topics you need to learn or review.
- Complete the quizzes to test your understanding.
- If you need additional help, rewatch the videos until you've mastered the material or submit a question for one of our instructors.
Students will learn:
- Components of an argument
- Persuasion in public speaking
- Communication process of public speaking
- Ethos, pathos and logos in public speaking
- Advertising media and marketing strategies
- Ethical appeals in persuasive writing
- Structure of an argument essay
- Using sources in persuasive essays
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1. Parts of An Argument: Claims, Counterclaims, Reasons, and Evidence
To effectively write an argument, you need to know the four basic parts. In this lesson, you will learn the definitions of the four basic parts and why you need them in an argument.
2. The Art of Persuasion in Public Speaking
Persuasion is all around you. You are likely trying to persuade someone or they are persuading you all of the time. In this lesson, you will learn about the different types of persuasion and the strategies you can use.
3. Public Speaking as a Communication Process
Public speaking is a process of communicating to a large group. It involves a sender, receiver and a message. The message is sent through various channels and generally results in feedback from the audience.
4. Ethos, Pathos, and Logos: Importance in Public Speaking
Ethos, pathos, and logos are the foundation modes of persuasion, also known as appeals. In this lesson, you will learn about the different modes of persuasion and how to incorporate them into your speech.
5. Advertising Media Choices and Marketing Strategy
There are many different types of advertising media that marketing managers can choose from in order to create a successful marketing strategy. This lesson covers some of those options, including printed media, television and outdoor media.
6. Ethical Appeal: Definition & Examples
Find out what an ethical appeal is and the different ways it can make your persuasive writing more effective. Learn about all three appeals used in persuasive writing and take a quiz to test your new knowledge.
7. How to Structure an Argument in Your Essay
When you write a persuasive essay, it's important to think about how you'll construct your argument, from how you'll arrange your major points to how and where you'll refute opposing views. This video covers some of the basics for structuring an argument.
8. How to Write a Persuasive Essay and Use Several Sources
In a persuasive essay in which you cite multiple sources, it's important to strike the right balance and use your sources to support your points without depending on them too much. In this lesson, we'll cover how to use multiple sources effectively to support your argument while still fully developing your own ideas in a persuasive essay.
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Other chapters within the Holt McDougal Literature Grade 9 Common Core Edition: Online Textbook Help course
- Holt McDougal Literature Introductory Unit
- Holt McDougal Literature Chapter 1: Narrative Structure
- Holt McDougal Literature Chapter 2 Characterization & Point of View
- Holt McDougal Literature Chapter 3: Setting, Mood, & Imagery
- Holt McDougal Literature Chapter 4: Theme and Symbol
- Holt McDougal Literature Chapter 5: Author's Purpose
- Holt McDougal Literature Chapter 7: The Language of Poetry
- Holt McDougal Literature Chapter 8: Author's Style & Voice
- Holt McDougal Literature Chapter 9: History, Culture, & the Author
- Holt McDougal Literature Chapter 10: The Tragedy of Romeo and Juliet
- Holt McDougal Literature Chapter 11: The Odyssey
- Holt McDougal Literature Chapter 12: The Power of Research