Ch 7: Hospitality Marketing Channels

About This Chapter

This chapter is designed to improve your understanding of marketing channels and distribution, both in general terms and how they apply to the hospitality industry. These lessons can help you study for an exam, prepare for a business class or provide relevant information you can use in your professional life.

Hospitality Marketing Channels - Chapter Summary

Marketing channels play an important role in the success of a business. This chapter helps you learn important terms and functions relating to hospitality marketing channels. You'll cover distribution channels, communication channels, channel intermediaries and the act of distribution in the hospitality/tourism industry. Use your Dashboard to keep track of your progress through this chapter, and take self-assessment quizzes to determine your depth of knowledge and which topics you might need to continue reviewing. After completing this chapter, you should have the ability to:

  • Define the marketing channel and what it allows producers to do
  • Explain types of distribution systems
  • List the functions handled by channel intermediaries
  • Identify conflict in a marketing logistics plan and explain how to eliminate it
  • Integrate emerging and traditional marketing channels
  • Use various forms of mobile marketing
  • Detail the use of marketing channels and distribution in the hospitality industry

7 Lessons in Chapter 7: Hospitality Marketing Channels
Test your knowledge with a 30-question chapter practice test
Marketing Channel: Definition and Function in the Marketplace

1. Marketing Channel: Definition and Function in the Marketplace

In this lesson, we'll learn about the marketing channel, which allows producers to deliver their product to consumers in the correct quantity, type and location. Without help from additional channel members, most companies would not be able to increase their target market reach and satisfy their customer needs.

Distribution Channels in Marketing: Definition, Types & Examples

2. Distribution Channels in Marketing: Definition, Types & Examples

A distribution channel is a necessity in business. This lesson will discuss these channels, the types of distribution systems, and the goods and services that move along these channels.

Channel Intermediaries: Definition and Function in Business

3. Channel Intermediaries: Definition and Function in Business

Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.

Channel Conflict: Horizontal & Vertical Conflict

4. Channel Conflict: Horizontal & Vertical Conflict

A marketing logistics plan can have channel conflict. This occurs when channel members do not agree with pricing, distribution or even logistical operations. The channel member's ultimate goal is to create a comprehensive channel partnership to eliminate any conflict and drive product efficiently to consumers.

Emerging Integrated Marketing Communication Channels

5. Emerging Integrated Marketing Communication Channels

There are a myriad of channels today through which marketers can reach their audience. In this lesson, you'll learn about some new and emerging channels and how they can be linked with traditional channels.

Using Mobile Channels in Effective Marketing

6. Using Mobile Channels in Effective Marketing

Mobile marketing is an entirely different animal than other forms of marketing. In this lesson, you'll learn why and explore how companies can utilize mobile marketing to their best advantage.

Marketing Channels of Distribution in the Hospitality & Tourism Industry

7. Marketing Channels of Distribution in the Hospitality & Tourism Industry

Creating a marketing channel of distribution can have a positive impact on the hospitality and tourism industry. It is important to understand how this concept applies to services, as they have a substantial impact on the industry.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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