Ch 6: Hospitality Marketing & Sales

About This Chapter

In this short chapter is a comprehensive overview of marketing and sales in the hospitality industry. Use the fun lessons and short quizzes as supplemental learning tools that can improve your knowledge and ability to excel at school or on the job.

Who's It For?

Anyone who needs help learning or mastering hospitality marketing and sales material will benefit from the lessons in this chapter. There is no faster or easier way to learn about marketing and sales in the hospitality industry. Among those who would benefit are:

  • Students who have fallen behind in understanding services marketing, sales strategy and hospitality industry marketing strategies
  • Students who struggle with learning disabilities or learning differences, including autism and ADHD
  • Students who prefer multiple ways of learning about hospitality management (visual or auditory)
  • Students who have missed class time and need to catch up
  • Students who need an efficient way to learn about hospitality marketing and sales
  • Students who struggle to understand their teachers
  • Students who attend schools without extra hospitality management learning resources

How It Works:

  • Find lessons in our course that cover what you need to learn or review.
  • Watch the video or read through the text lesson.
  • Refer to the transcripts or specific lesson sections to reinforce your learning.
  • Test your understanding of each lesson with short quizzes.
  • Verify you're ready by completing the Hospitality Marketing & Sales chapter exam.

Why It Works:

  • Study Efficiently: Skip what you know, review what you don't.
  • Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
  • Be Ready on Test Day: Use the Hospitality Marketing & Sales chapter exam to be prepared.
  • Get Extra Support: Ask our subject-matter experts any hospitality marketing and sales question. They're here to help!
  • Study With Flexibility: Watch videos and read text lessons on any web-ready device.

Students Will Review:

This chapter helps students review the concepts in a hospitality marketing and sales unit of a standard hospitality management course. Topics covered include:

  • Importance of hospitality industry marketing
  • Products and characteristics of the hospitality industry
  • Differences between goods and services
  • Best practices for marketing hospitality services
  • How to calculate a hotel's market share using the market share formula
  • Sales strategy elements and implementation
  • How new technologies have impacted marketing in hospitality

7 Lessons in Chapter 6: Hospitality Marketing & Sales
Test your knowledge with a 30-question chapter practice test
Hospitality Industry Marketing: Importance & Strategies

1. Hospitality Industry Marketing: Importance & Strategies

The hospitality industry is highly competitive and requires a strategy to earn and retain a customer's business. In this lesson, you'll learn more about the importance of hospitality marketing and strategies for success.

Hospitality Industry: Products & Characteristics

2. Hospitality Industry: Products & Characteristics

It's one of the biggest industries around, something that we've all participated in, whether in a job or as a customer. We're talking about the hospitality industry, and in this lesson we'll explore its many forms.

Services Marketing: The Difference Between Services and Goods

3. Services Marketing: The Difference Between Services and Goods

In this lesson, you'll learn the difference between a service and a good. Discover how services are marketed to a consumer using different techniques.

Service as a Product: Strategies & Best Practices

4. Service as a Product: Strategies & Best Practices

Understanding what service as a product is and how it can affect operations at a hotel is beneficial. This lesson offers an explanation of service as a product and gives five best practices and strategies for marketing hospitality services.

How to Calculate Hotel Market Share

5. How to Calculate Hotel Market Share

Market share tells a manager how much of the overall business his or her hotel has received compared to its competition. The market share percentage provides insight into the hotel's performance. This lesson explains how to calculate market share.

Sales Strategy: Definition, Elements & Implementation

6. Sales Strategy: Definition, Elements & Implementation

Understanding sales strategy and implementing effective plans can help a company sell more of its product and target the appropriate customer. This lesson explains the logic in establishing a sales strategy.

Technology & Hospitality Marketing: Databases & the Internet

7. Technology & Hospitality Marketing: Databases & the Internet

New technologies and Internet features have created additional marketing opportunities for the hospitality and tourism industry. In this lesson, you'll learn more about new tools that take advantage of these technologies.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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