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Ch 8: Hospitality Marketing Strategies

About This Chapter

Use these short video and text lessons to strengthen your understanding of various hospitality marketing strategies and concepts. This chapter can help you better understand marketing approaches and important term definitions in order to do well on a test, participate in class discussions or succeed in the workplace.

Hospitality Marketing Strategies - Chapter Summary

What are ways that businesses in the hospitality industry can market themselves? What can influence marketing approaches? These lessons cover these kinds of questions, using detailed examples and explanations that help you fully understand topics like niche strategy, relationship marketing and international marketing. You can access the lessons 24/7 on any device, which makes it possible to study with even the busiest of schedules. Each lesson offers a self-assessment quiz that lets you measure your knowledge before moving on to the next topic. Upon completion of this chapter, you should be able to:

  • Describe different marketing strategies for businesses
  • Detail market entry strategies
  • Discuss details related to niche marketing
  • Understand what relationship marketing is and how it works
  • Explain global marketing strategies
  • List internal and external influences on marketing strategies

9 Lessons in Chapter 8: Hospitality Marketing Strategies
Test your knowledge with a 30-question chapter practice test
What Is Marketing Strategy? - Examples & Objectives

1. What Is Marketing Strategy? - Examples & Objectives

In this lesson, we will focus on the components and core elements used to plan a marketing strategy. In addition, we will discuss the importance of measuring the impact of a marketing strategy.

Effective Strategies for Hospitality Marketing

2. Effective Strategies for Hospitality Marketing

There are three strategies for effective hospitality marketing that provide support and loyalty from guests: people, processes, and communication. By embracing these three areas, you can increase the marketing success at your hotel.

Market Entry Strategy: Definition & Example

3. Market Entry Strategy: Definition & Example

In this lesson, we'll learn about market entry strategy by investigating several methods an organization can use to enter a new market. We will look at exporting, licensing, franchising, joint ventures, and more.

Various Types of Target Marketing Strategies

4. Various Types of Target Marketing Strategies

Watch this video lesson, and you will learn about the ways in which businesses can market themselves. You will see that different products and services require different form of marketing to be successful.

Niche Strategy in Marketing: Definition & Concept

5. Niche Strategy in Marketing: Definition & Concept

While some companies want to conquer the world, some just want a piece of it. In this lesson, you'll learn about niche strategy in marketing. You'll examine the different guidelines for getting into niche marketing and look at an example.

What is Relationship Marketing? - Definition & Strategies

6. What is Relationship Marketing? - Definition & Strategies

Relationship marketing is a buyer-friendly approach to business. In this lesson, you'll learn what relationship marketing is as well as look at some related strategies.

International Marketing: The Importance of Global Marketing Strategy

7. International Marketing: The Importance of Global Marketing Strategy

Companies cannot just concentrate on domestic markets if they are to remain competitive. Global marketing allows marketing managers to look for growing target markets and product opportunities overseas.

Marketing Environment: Internal Influences on Marketing Strategy

8. Marketing Environment: Internal Influences on Marketing Strategy

Sometimes the absolute best marketing plans run into problems. Occasionally, those problems come from within the company. In this lesson, we'll take a look at internal influences on marketing strategy.

Marketing Environment: External Influences on Marketing Strategy

9. Marketing Environment: External Influences on Marketing Strategy

What influences how a business sells its products - and itself? In this lesson, you will learn more about external influences that affect the marketing strategy of a business.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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