Ch 2: How Culture Affects International Business

About This Chapter

Study the influence that culture has on international business with these short and engaging lessons. The chapter can be used as a way to boost your grades, study for business exams or earn continuing education credit.

How Culture Affects International Business - Chapter Summary

Culture has a significant impact on global businesses. This chapter shows you the ways in which society and culture affects businesses on an international scale. You'll examine Gerard Hofstede's cultural dimensions theory as well as global business mindsets and the development of cultural intelligence within organizations. Make sure that you fully understand these cultural topics by taking the accompanying self-assessment quizzes that follow each lesson. Studying this chapter can help you:

  • Describe the effects of society and culture on global business
  • Outline Hofstede's theory of cultural dimensions
  • Understand how corporations develop cultural intelligence
  • Assess the concept of a global mindset in business
  • Explain the impact of cultural norms on businesses

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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