About This Chapter
Human Relations - Chapter Summary
In this chapter, you can learn all about management theory, business communications, ethics and diversity issues, and especially how those topics might relate to the field of marketing. Experienced instructors will present information about marketing ethics, interpersonal skills with customers and marketing in the business world.
You'll also study various diversity issues, including those related to cultures, ability/disability, age and gender. When you're finished with this chapter, you should be familiar with the following ideas:
- Self-esteem and the human relations movement
- Management theories and models
- Marketing and business ethics
- Hostile work environments and sexual harassment
- Diversity issues in the workplace
Each video lesson is brief and informative, and is followed by a short, multiple-choice quiz for self-assessment. Well-informed instructors teach our lessons, providing clear and targeted information about their field of expertise. You'll find video tags to use if you want to revisit a certain point without rewatching an entire lesson. The videos also include transcripts that you can use to quickly identify key terms or follow along with the video.
1. What Is Self-Esteem? - Definition & How to Improve It
Feeling confident about yourself is called self-esteem. During the end of the 20th century, a self-esteem movement was geared at making children feel good about themselves. But did it work? What really improves a person's self-esteem?
2. The Human Relations Movement: Definition and Significance to Organizational Behavior
The human relations movement in organizational behavior focuses on the person as an individual and not as just another part of the mechanics of production. The implementation of this theory decreases turnover, absenteeism and poor job commitment.
3. Neoclassical Theory of Management: The Human Relations Approach
In the early 1920s, a shift away from classical management theory took place as theorists began to consider the human side of an organization and the social needs of employees. In this lesson, you will learn about the evolution of the neoclassical theory of management and its two sources: the human relations movement and the behavioral management movement.
4. Time Management & Job Stress
Time management is something we all deal with as our lives get more hectic. In this lesson, we will address time management and the stress it can put on an individual in the workplace.
5. Interpersonal Skills in the Workplace: Examples and Importance
The ability to communicate within an organization depends heavily upon people's interpersonal skills. These are the tools people use to interact and communicate with individuals in an organizational environment.
6. Customer Relationship Management and Marketing Technology
Customer relationship management helps companies retain customers and boost the effectiveness of their marketing strategies. Watch this video to see how customer relationship management is guided by technology to provide the most appropriate level of customer service.
7. Operations Management: Focusing on Production Efficiency & Customer Satisfaction
Operations is the lifeblood of any organization - how a business works and processes materials and services helps produce its output. In this lesson we will focus on operations and explain the elements present in it.
8. Customer Relationship Management: Using CRM to Focus on Customers
Customer relationship management (CRM) is an enterprise business system that organizations utilize to acquire, enhance, and retain relationships with customers. This lesson explores how CRM helps organizations become more customer-focused and profitable by combining functional processes with business operations.
9. Ethical Behavior in Marketing: What Are Marketing Ethics?
Watch our lesson to learn the definition of ethics and how it relates to business and marketing. You will also learn about the idea of ethical business behavior.
10. Ethical & Unethical Target Marketing in Business
Companies are desperate to acquire customers, and some will use inappropriate ways to gain their attention. In this lesson, you'll learn how to discern ethical from unethical target marketing, using the example of marketing to vulnerable populations.
11. Business Ethics in Contemporary Businesses
The concept of ethics is easy to give examples of but hard to define. In this lesson, we will discuss ethics and how they apply in the business world, as well as discuss an example of an ethical situation using Enron.
12. Business Ethics: Corporate Social Responsibility
Now that companies are concerned with society's welfare, corporate social responsibility is a controversial topic. In this lesson, learn the two theories of social responsibility and the arguments for and against the practice.
13. Sexual Harassment and the Hostile Work Environment
Sexual harassment is a very real and sensitive issue in the workplace. In this lesson, we will discuss sexual harassment, what it means and what it can do to the work environment.
14. Diversity Issues in the Workplace: Discrimination, Sexism, Ageism & More
As our world gets smaller, each workplace becomes more diverse. Understanding how to work with individuals from different backgrounds is important for a successful organization. We will address diversity issues in this lesson
15. Cultural Diversity in the Workplace: Definition, Trends & Examples
Cultural diversity is a form of appreciating the differences in individuals. The differences can be based on gender, age, sex, ethnicity, sexual orientation, and social status. Companies have realized the value in acquiring a diverse workforce.
16. Ability and Disability Diversity in the Workplace: Definition, Trends & Examples
Everyone has both strengths and limitations, and it is the diversity of these things that makes for a great workplace. In this lesson, we'll examine ability and disability diversity in the workplace, including the ADA and sensitivity training.
17. Age Diversity in the Workplace: Definition, Trends & Examples
Age diversity is the ability to accept all different types of ages within a business environment. Companies have to adjust to an aging population in various ways.
18. Gender Diversity in the Workplace: Definition, Trends & Examples
Gender diversity deals with equal representation of men and women in the workplace. In this lesson, we will explore trends and issues with gender diversity in the modern workforce.
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Other chapters within the FTCE Marketing 6-12 (057): Test Practice & Study Guide course
- Marketing Careers and Employability
- Marketing Mathematics
- Economic Principles
- Marketing Principles
- Business Operations
- Sales Promotion
- Product and Service Technology
- Leadership and Management
- Work-Based Experiences
- Program Operation
- Financial Literacy
- FTCE Marketing 6-12 Flashcards