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Ch 16: ILTS Business: Market Research

About This Chapter

The business, marketing, and computer education exam from Illinois Licensure Testing Systems (ILTS) tests you on market research concepts such as forecasting and strategic planning. This set of lessons can help make reviewing for the test easier.

ILTS Business, Marketing, and Computer Education: Market Research - Chapter Summary

Refresh and update your knowledge by watching a variety of our video lessons as you review for the ILTS exam. These video lessons go over topics that include:

  • Consumer products: convenience, shopping, specialty, and unsought products
  • Creating a marketing plan
  • Data collection methods
  • Data interpretation
  • Forecasting
  • How to establish a marketing research project
  • How to segment business markets step-by-step
  • Marketing research: definition, purpose, and role in marketing strategy
  • Market segmentation: why market segments are important to marketers
  • Market segmentation: geographic, demographic, psychographic, and more
  • Planning analysis
  • Product development, business growth, and marketing strategy
  • Strategic planning
  • What is a business product? Definition for marketers

The video instructors use clear, everyday language and examples to help you remember the most important key words and concepts.

ILTS Business, Marketing, and Computer Education: Objectives

The Illinois Licensure Testing Systems (ILTS) content-area test in business, marketing, and computer education is used to determine your readiness for teacher licensing in your subject. You'll earn a score of 100-300. To apply for teacher licensing, you need a score of at least 240.

The exam includes 125 multiple-choice questions. Our video lessons include quizzes so you can gain experience with the same kinds of questions found on the exam. Track your progress as you go with self-assessment quizzes to see how well you've learned the material.

7 Lessons in Chapter 16: ILTS Business: Market Research
Test your knowledge with a 30-question chapter practice test
Marketing Research: Definition, Purpose and Role in Marketing Strategy

1. Marketing Research: Definition, Purpose and Role in Marketing Strategy

If you're a business owner, you need to know your clientele. Watch this lesson to understand the purpose and role of marketing research strategy in an overall marketing plan. This might be just the info you need!

How to Establish a Marketing Research Project

2. How to Establish a Marketing Research Project

Most consumers don't realize how much behind-the-scenes research and analysis goes into the marketing of a product. With millions of dollars at stake, marketers must use information available to formulate a key marketing plan, decision or change in strategy.

Market Segmentation: Why Market Segments Are Important to Marketers

3. Market Segmentation: Why Market Segments Are Important to Marketers

Marketing managers must understand the importance of segmenting a market and the specific criteria for successful segmentation. Before the 1960's, most companies tried to market products to the masses with declining success. It is important to identify key target markets!

Market Segmentation: Geographic, Demographic, Psychographic & More

4. Market Segmentation: Geographic, Demographic, Psychographic & More

Marketers must be effective at creating niche segments to promote and sell their products or services. There are five specific ways that markets can be segmented in order to create a successful sales opportunity.

How to Segment Business Markets Step-by-Step

5. How to Segment Business Markets Step-by-Step

Discover the four segments of business marketing in this lesson. You will also learn the distinguishing characteristics of each segment so you may easily identify each of them.

What is a Business Product: Definition for Marketers

6. What is a Business Product: Definition for Marketers

In this lesson, you'll find out the difference between a consumer product and a business product. You will also learn about the different business categories and seven types of business products.

Consumer Products: Convenience, Shopping, Specialty & Unsought Products

7. Consumer Products: Convenience, Shopping, Specialty & Unsought Products

In this lesson, you will learn the difference between business and consumer products. We will also discuss the different ways they can be classified, which include the areas of convenience, shopping, specialty and unsought.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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