About This Chapter
ILTS Business, Marketing, and Computer Education: Market Research - Chapter Summary
Refresh and update your knowledge by watching a variety of our video lessons as you review for the ILTS exam. These video lessons go over topics that include:
- Consumer products: convenience, shopping, specialty, and unsought products
- Creating a marketing plan
- Data collection methods
- Data interpretation
- How to establish a marketing research project
- How to segment business markets step-by-step
- Marketing research: definition, purpose, and role in marketing strategy
- Market segmentation: why market segments are important to marketers
- Market segmentation: geographic, demographic, psychographic, and more
- Planning analysis
- Product development, business growth, and marketing strategy
- Strategic planning
- What is a business product? Definition for marketers
The video instructors use clear, everyday language and examples to help you remember the most important key words and concepts.
ILTS Business, Marketing, and Computer Education: Objectives
The Illinois Licensure Testing Systems (ILTS) content-area test in business, marketing, and computer education is used to determine your readiness for teacher licensing in your subject. You'll earn a score of 100-300. To apply for teacher licensing, you need a score of at least 240.
The exam includes 125 multiple-choice questions. Our video lessons include quizzes so you can gain experience with the same kinds of questions found on the exam. Track your progress as you go with self-assessment quizzes to see how well you've learned the material.
1. Marketing Research: Definition, Purpose and Role in Marketing Strategy
If you're a business owner, you need to know your clientele. Watch this lesson to understand the purpose and role of marketing research strategy in an overall marketing plan. This might be just the info you need!
2. How to Establish a Marketing Research Project
Most consumers don't realize how much behind-the-scenes research and analysis goes into the marketing of a product. With millions of dollars at stake, marketers must use information available to formulate a key marketing plan, decision or change in strategy.
3. Market Segmentation: Why Market Segments Are Important to Marketers
Marketing managers must understand the importance of segmenting a market and the specific criteria for successful segmentation. Before the 1960's, most companies tried to market products to the masses with declining success. It is important to identify key target markets!
4. Market Segmentation: Geographic, Demographic, Psychographic & More
Marketers must be effective at creating niche segments to promote and sell their products or services. There are five specific ways that markets can be segmented in order to create a successful sales opportunity.
5. How to Segment Business Markets Step-by-Step
Discover the four segments of business marketing in this lesson. You will also learn the distinguishing characteristics of each segment so you may easily identify each of them.
6. What is a Business Product: Definition for Marketers
In this lesson, you'll find out the difference between a consumer product and a business product. You will also learn about the different business categories and seven types of business products.
7. Consumer Products: Convenience, Shopping, Specialty & Unsought Products
In this lesson, you will learn the difference between business and consumer products. We will also discuss the different ways they can be classified, which include the areas of convenience, shopping, specialty and unsought.
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Other chapters within the ILTS Business, Marketing, and Computer Education (171): Test Practice and Study Guide course
- ILTS Business: Accounting Cycle
- ILTS Business: Applied Accounting
- ILTS Business: Accounting Principles
- ILTS Business: Types of Investments
- ILTS Business: Business Partnerships
- ILTS Business: Evaluating Company Performance
- ILTS Business: Economic Basics
- ILTS Business: The US Economy
- ILTS Business: Fiscal & Monetary Policy
- ILTS Business: Economics of a Firm
- ILTS Business: Global Economics
- ILTS Business: Marketing Basics
- ILTS Business: Product Pricing & Selling
- ILTS Business: Product Development & Distribution
- ILTS Business: Product Promotion
- ILTS Business: Selling & Customer Service
- ILTS Business: Entrepreneurship
- ILTS Business: Management
- ILTS Business: Organizational Structure
- ILTS Business: Teams in a Business Setting
- ILTS Business: Leadership
- ILTS Business: Human Resource Management
- ILTS Business: Business Ethics
- ILTS Business: Business Law
- ILTS Business: Global Business
- ILTS Business: Challenges of Globalization
- ILTS Business: Business Communication
- ILTS Business: Computer Basics
- ILTS Business: Information Systems & Applications
- ILTS Business: The Internet and Business
- ILTS Business, Marketing, and Computer Education Flashcards