Ch 15: ILTS Business: Product Promotion

About This Chapter

How confident are you that you understand product promotion concepts? If you need a refresher course, these video lessons can help you prepare for the Illinois Licensure Testing Systems (ILTS) Business, Marketing, and Computer Education exam.

ILTS Business, Marketing, and Computer Education: Product Promotion - Chapter Summary

Whether you need a brief refresher course in product promotion and advertising concepts or an extensive review session, our video lessons can help. Video instructors go over the most important concepts relating to how an organization gets its message out to consumers, highlighting vocabulary terms and key ideas to help you remember them.

Lessons in the Product Promotion chapter include:

  • Goals of promotion and the marketing mix
  • How public relations is different from advertising
  • Integrated marketing communication and the marketing plan
  • Promotion's role in marketing mix strategy and success
  • Sales and consumer promotion: definition and purpose
  • Sales promotion in the promotional marketing mix
  • The promotional mix: target markets, buying decisions, and more
  • Trade sales promotion and the promotional marketing mix
  • Types of advertising: institutional and product advertising
  • Why companies use public relations

ILTS Business, Marketing, and Computer Education: Objectives

This test is used to determine your eligibility for teacher licensing in your subject area. After you take the exam, you'll receive a score of 100-300. A score of 240 or greater is required for you to apply for licensing.

The exam consists of 125 multiple-choice questions. These video lessons include self-assessment quizzes, which helps you prepare in two ways:

  • The multiple-choice quiz questions allow you to get experience with the kinds of questions found on the exam
  • Your self-determined score on the quizzes lets you know how well you're processing and remembering the material

9 Lessons in Chapter 15: ILTS Business: Product Promotion
Test your knowledge with a 30-question chapter practice test
Goals of Promotion and the Marketing Mix

1. Goals of Promotion and the Marketing Mix

Before deciding on a final campaign, marketing managers need to decide what the promotional goals will be for their overall marketing strategy. Depending on the type of product, marketers need to either inform, persuade or remind consumers about product benefits and features.

Integrated Marketing Communication and the Marketing Plan

2. Integrated Marketing Communication and the Marketing Plan

In order to compete in today's difficult market, a marketing manager must create not just a promotional mix, but an integrated marketing communications plan. This is a coordinating plan of promotional messages for a product to ensure consistency. The product's promotional message should be consistent and create an overall integrated theme.

The Promotional Mix: Target Markets, Buying Decisions & More

3. The Promotional Mix: Target Markets, Buying Decisions & More

The promotional mix is one of the 4 Ps of the marketing mix. It consists of public relations, advertising, sales promotion and personal selling. In this lesson, you'll learn how a marketing team uses the promotional mix to reach company objectives and goals.

Types of Advertising: Institutional and Product Advertising

4. Types of Advertising: Institutional and Product Advertising

In this lesson, you'll learn about the different types of advertising and how the correct strategy a firm should take is based on their overall promotional objectives. Why do some companies directly advertise their products while others seem more concerned with their image?

How Public Relations Is Different from Advertising

5. How Public Relations Is Different from Advertising

Public relations helps companies build more personal relationships with their customers using advertising messages as their foundation. Watch this video to see how public relations creates positive images for companies and products.

Why Companies Use Public Relations

6. Why Companies Use Public Relations

This lesson covers the reasons why companies use public relations as part of their promotional mix. Discover different public relations tools that you have likely seen everyday.

Sales Promotion in the Promotional Marketing Mix

7. Sales Promotion in the Promotional Marketing Mix

Marketers use a wide range of sales promotion tools to incentivize consumers and intermediaries to buy. Watch this video to learn more about these tools and how they work.

Consumer Sales Promotion: Definition and Purpose

8. Consumer Sales Promotion: Definition and Purpose

Manufacturers offer many kinds of incentives to encourage consumers to buy their products once they reach a retailer. Watch this video to learn more about how consumer sales promotion entices customers to buy.

Trade Sales Promotion and the Promotional Marketing Mix

9. Trade Sales Promotion and the Promotional Marketing Mix

Manufacturers offer all kinds of incentives to retailers to help sell their products. Watch this video to learn more about trade promotion and its goals, including persuading retailers, encouraging promotion, and maintaining stock.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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