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Ch 7: Impact of Digital Communication

About This Chapter

In this chapter, we've included a selection of lessons on the impact of digital communication. Use the lessons to prepare for an upcoming exam, complete a homework assignment or get caught up after missing class.

Impact of Digital Communication - Chapter Summary

Study the impact of digital communication by working through the short lessons you'll find in this engaging chapter. Topics presented include business and consumer communication in the digital age, the cultural and political impact of digital communication and the Internet's impact on business operations and interactions. Gauge your understanding of these concepts with the lesson quizzes and more comprehensive test at the end of the chapter. These materials are conveniently available to you on any laptop, smartphone, tablet or computer 24/7. After completing this chapter, you should be ready to:

  • Outline consumer and business communication in the digital age
  • Discuss the impact of the Internet on business interactions and operations
  • Identify the economic impact of digital communication
  • Explain the political and cultural impact of digital communication
  • Describe the ways technology impacts culture in the global age
  • Define information overload and provide examples
  • Detail the importance of using communication technology wisely

8 Lessons in Chapter 7: Impact of Digital Communication
Test your knowledge with a 30-question chapter practice test
Business & Consumer Communication in the Digital Age

1. Business & Consumer Communication in the Digital Age

Today, social media has made it easy to comment about a product or a brand using digital channels. In this lesson, we'll learn the importance of business and consumer communication in the digital age.

The Internet's Impact on Business Operations & Interactions

2. The Internet's Impact on Business Operations & Interactions

In this lesson, you will learn how the Internet and other technological innovations have changed the way organizations operate and interact with their stakeholders.

The Economic Impact of Digital Communication

3. The Economic Impact of Digital Communication

This lesson goes over the many ways by which digital communication technologies have and can impact the economy or even personal finances. It will also point out how not everything is as rosy as it seems.

The Cultural Impact of Digital Communication

4. The Cultural Impact of Digital Communication

The world is digitally connected in ways not imagined even a decade ago, yet the world is increasingly divided based on just how connected people are. Learn about the effects of digital communications on culture, and the implications of the digital divide, in the 21st-century.

The Political Impact of Digital Communication

5. The Political Impact of Digital Communication

Digital communications are a growing part of local, national, and global political conversations. Learn how the use of digital forms of communications are having both positive and negative impacts on elections, policymaking, and global politics.

How Technology Impacts Culture in the Global Age

6. How Technology Impacts Culture in the Global Age

In this lesson, you will explore the impacts of modern technology on the development of global culture and discover what this may mean for us. Then, test your understanding with a brief quiz.

Information Overload: Definition & Example

7. Information Overload: Definition & Example

Email, social media and the internet - oh my! The digital age, combined with older forms of communication, is adding up to more information overload. In this lesson, learn more about what that is and how to cope.

The Importance of Using Communication Technology Wisely

8. The Importance of Using Communication Technology Wisely

It is very important for businesses to use communication technology wisely. This lesson explores why companies need guidelines or a code of conduct for employees to understand the limits of cell phones, emails, texting, and social media.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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