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Ch 2: Impact of Social Media Activity

About This Chapter

Designed specifically for executives, this corporate training chapter on the impact of social media allows you to work with members of your organization with ease. The chapter's lessons can expand their knowledge while the included lessons will measure their retention.

Impact of Social Media Activity - Chapter Summary

In this chapter, you'll find lessons on the impact of social media activity for executives. The lessons will discuss the affects of social media activity by executives on the company and include some case studies on executives who are active on social media. These corporate resources can be used for an executive team meeting or completed individually from home or work.

How It Helps

  • Designed for executives: Rather than trying to modify a social media course for your executive team, this chapter is written with the role of the executive specifically in mind.
  • Provides examples: Your executives will review examples and case studies highlighting the impacts and successes of real-life executives who are active on social media.
  • Outlines consequences: Additionally, inappropriate social media usage by executives is also discussed, showing examples of these actions and their consequences.

Skills Covered

Once your executive teams have completed this chapter, they should be able to:

  • Explain how executives can benefit from utilizing social media to engage
  • Outline how an executive's social media activity can impact the company
  • Discuss the consequences for inappropriate social media use for professionals
  • Give examples of executives who are active on social media

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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