Ch 2: Increasing Customer Loyalty & Engagement

About This Chapter

For the long-term success of a company, it's critical that your employees know how to increase customer loyalty and engagement. This is possible when you have them go through this interactive chapter.

Increasing Customer Loyalty & Engagement - Chapter Summary

With this chapter, your employees get to expand upon their knowledge of the process of creating customer loyalty programs and incentives. Topics covered in this chapter include:

  • Characteristics of customer loyalty programs
  • Offering incentives for repeat business
  • Creating loyalty with customers
  • Methods for getting customer feedback

Brief video lessons help your employees examine what customer loyalty programs are supposed to look like. After working through each section as individuals or as part of a corporate training group, your employees can test their knowledge using quizzes and final exams.

How It Helps

  • Strengthens customer relationships: Working through this chapter, employees will gain skills necessary for strengthening relationships with customers.
  • Simplifies processes: This chapter quickly identifies methods for acquiring customer feedback, making it a less difficult process.
  • Creates loyalty: Since this lesson outlines important tips for offering great customer service, employees can create customer loyalty.

Skills Covered

When your employees finish this chapter, they will be able to:

  • Describe the importance of incentives
  • Determine how customer loyalty programs are built
  • Identify ways for creating loyalty with customers
  • Understand how the customer experience can be enhanced
  • Examine ways for getting customer feedback

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the Providing After-Sales Customer Service course