About This Chapter
Innovation through Greentailing - Chapter Summary
This self-paced chapter is designed to quickly strengthen your knowledge of innovation through greentailing. Whether you have a beginner's or advanced understanding of concepts like green marketing, industrial ecology and greenwashing, our fun lessons can deepen your comprehension. Feel free to choose any lessons to review and visit as often as you'd like. Take our multiple-choice quizzes to gauge your grasp of concepts covered in the lessons you study. If you want to keep track of your progress through this chapter or submit lesson topic questions to our experts, be sure to stop by the Dashboard. Upon completion, you will be ready and able to:
- Define and discuss the importance of greentailing
- Provide a detailed description of how to implement greentailing in organizations
- Explain ways employees push organizations to be more socially responsible
- Share the definition and characteristics of green marketing
- Discuss the sourcing and manufacturing of green design
- Define and provide an example of industrial ecology
- Detail the process of managing a green and sustainable supply chain
- Give the definition and examples of greenwashing
1. Greentailing: Definition, Importance & Examples
Greentailing meshes green efforts into a traditional retail environment. In this lesson, you'll learn more about greentailing, its history and importance and see a few examples of companies focusing on greentailing initiatives.
2. How to Implement Greentailing in Organizations
Implementing greentailing in an organization requires a commitment to thinking, acting, selling and conveying green in every aspect of the business. In this lesson, you'll learn more about implementing organizational greentailing.
3. How Employees Push Companies to be More Socially Responsible
Even large corporations can be moved to be more socially responsible if their employees push them to be. This lesson discusses how employees can have this influence.
4. What is Green Marketing? - Definition & Characteristics
What stands out about green marketing? In this lesson, we'll explore what green marketing is and the various types of characteristics necessary to make it function to benefit both a business and the consumer.
5. Green Design: Sourcing & Manufacturing
After watching this video lesson, you will understand what green design involves. You will see what it takes for a company to maintain its green design from its sourcing, to its manufacturing, and then to its recycling and reusing of materials.
6. What Is Industrial Ecology? - Definition and Examples
Industrial ecology is a young science that studies industrial systems with the goal of finding ways to lessen their environmental impact. Learn how industries are using industrial ecology to reduce the use of natural resources and generate less waste.
7. Managing a Green & Sustainable Supply Chain
More and more companies are trying to move towards a green and sustainable supply chain. But what does that mean? In this lesson, we find out what that means and how companies are beginning to implement it.
8. Greenwashing: Definition & Examples
Greenwashing is when a company attempts to appear environmentally-friendly when it really is not. In this lesson, you'll learn more about greenwashing and how it differs from greentailing, and see a few examples of greenwashing companies.
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Other chapters within the Business 328: Retail Innovation course
- Introduction to Retail Innovation
- Strategic Retail Perspectives
- Evaluating Retail Innovation
- Identifying Long-Term Trends in Retail
- Intrapreneurship in Retail Management
- Product & Process Innovation
- Innovation & the Customer Experience
- Gaining a Competitive Retail Advantage
- Retail Innovation: Opportunities & Threats