About This Chapter
Intermediaries in Tourism Management - Chapter Summary
This engaging chapter covers intermediaries in tourism management for your review. Our lessons discuss the role these intermediaries play and how they differ from one another within the industry. These learning tools are available to you any time on your mobile phone, tablet or computer for convenient studying. Our video lessons are easy to navigate using the video tabs feature in the Timeline. After reviewing the lessons, take the short accompanying quiz to gauge your comprehension. An instructor is available to offer assistance if you have any questions along the way. Once you complete this chapter, you should be able to:
- Define channel intermediaries and their function in the travel business
- Outline the role of travel agents and tour operators
- Differentiate between promoters and organizations in tourism
1. Channel Intermediaries: Definition and Function in Business
Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.
2. The Role of Tour Operators & Travel Agents
Many people like to travel. In this lesson, you'll learn how a tour operator provides these people with services while travel agents help these people find travel options.
3. Promoters vs. Organizations in Tourism
There are two important categories in tourism: promoters and organizations. Each group has a relevant and important role in helping educate and provide opportunities for people to travel. Learn the differences between the two in this lesson.
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Other chapters within the Hospitality 105: Introduction to the Tourism & Travel Industry course
- Overview of the Tourism Industry
- Consumer Behavior of Travelers
- World Tourism Organizations
- Tourism Policy & Planning
- Tourism Economics
- Lodging Classifications
- Lodging Operations
- Food & Beverage Operations
- Transportation in Tourism Management
- Recreation Organizations in Tourism Management
- Global Issues Affecting Tourism
- Tourism Marketing
- Tourism & Hospitality Trends
- Tourism & Travel Careers
- Studying for Hospitality 105