About This Chapter
International Consumer Relations - Chapter Summary and Learning Objectives
Expert instructors in this chapter have compiled and prepared materials for you to review that can help you better understand all aspects of international consumer relations. Learn the meaning of consumerism and consumer relations, strengthen your knowledge of customer satisfaction, and understand the concept of customer relations. Lessons can also give you details about public advocacy and the relationship between social media and consumerism.
Navigating the lessons in this chapter is extremely simple. Select your first lesson, review it at your leisure, then scroll along the sidebar to choose other lessons to review in any sequence you desire. Access lessons from your home or on the go via your smartphone or tablet. If you want to test your comprehension of lesson topics, feel free to take self-assessment quizzes and a chapter exam. Taking these steps can help you understand:
- The history and definition of consumerism
- Definitions of consumer relations, customer satisfaction, and customer relations
- How customers, consumers, and consumerism differ
- Policies, responses, and strategies of consumer complaints
- The meaning of public advocacy
- Basics of international consumer relations
|What is Consumerism? - Definition, History & Examples||Learn the meaning and history of consumerism.|
|What Is Consumer Relations? - Definition, Examples & Issues||Examine the definition of consumer relations, discuss consumer relations in past and modern times, and describe current consumer relations issues.|
|What is Customer Satisfaction? - Definition & Examples||Discuss the definition and explore examples of customer satisfaction.|
|Customer Relations: Definition & Concept||Understand the meaning and concept of customer relations.|
|Differences Between Customers, Consumers & Consumerism||Describe customers, consumers and consumerism, and explain how they differ.|
|Consumer Complaints: Policies, Responses & Strategies||Study an organization's best practices for managing consumer complaints.|
|What is Public Advocacy?||Explore the meaning of public advocacy, describe an ombudsman's role, and examine consumer rights.|
|International Consumer Relations||Identify strategies for appealing to an international audience, and discuss the importance of a multilingual approach.|
|Social Media & Consumerism: Examples & Trends||Explore the impact social media has had on consumer movements and company policies.|
1. What Is Consumerism? - Definition, History & Examples
Consumerism is the culture or ideology of excessive consumption of material goods or services. In this lesson, you will learn about consumerism and its history while exploring examples and perspectives on the concept.
2. What Is Consumer Relations? - Definition, Examples & Issues
This lesson will define the term consumer relations and include past and present examples. We will also explore current problems facing consumer relations.
3. What is Customer Satisfaction? - Definition & Examples
Customer satisfaction is essential for business success in today's marketplace. In this lesson, you'll learn what customer satisfaction is and be provided some examples. A short quiz follows the lesson.
4. Customer Relations: Definition & Concept
Cultivating customer relations is crucial to the success of any business. In this lesson, you'll learn about customer relations including some of its key concepts. A brief quiz follows the lesson.
5. Differences Between Customers, Consumers & Consumerism
In this lesson, you will learn the difference between customers and consumers. In addition, the idea of consumerism will be discussed through the explanation of consumer advocacy groups and regulation.
6. Consumer Complaints: Policies, Responses & Strategies
The lesson will review how organizations should go about handling customer complaints, and will analyze related factors, including policies, responses, and strategies.
7. What is Public Advocacy?
In this lesson we will take a brief look at public advocacy. Students will learn what is an advocate, who can help consumers, and what organizations can help with consumer rights.
8. Strategies for International Consumer Relations
In this lesson, you will learn about the different strategies and methods that can be undertaken in an effort to create, or enhance, consumer relations in a global market.
9. Social Media & Consumerism: Examples & Trends
The lesson will define the term consumerism, and will go into detail to inform readers on the ways in which consumerism is impacted by today's social media.
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Other chapters within the Public Relations 101: Intro to Public Relations course
- Defining Public Relations
- History & Growth of Public Relations
- Communication in Public Relations
- Public Opinion & Attitudes
- Management in Public Relations
- Ethics in Public Relations
- Law & Public Relations
- Research Methods in Public Relations
- Types of Media
- Employee Relations
- Government Relations & PR
- Community Relations & PR
- Effective Writing for Public Relations
- The Public Relations Plan
- Integrated Marketing Communications
- Crisis Management in Public Relations
- Launching a Career in Public Relations