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Ch 8: International Market Entry Strategy

About This Chapter

Review international market entry strategy with this comprehensive business chapter. These fun online lessons and quizzes can help you study for upcoming exams, catch up in a business class or strengthen your professional knowledge.

International Market Entry Strategy - Chapter Summary

This chapter outlines a variety of methods that organizations can take to strategically enter the international market. From the product development phase to market penetration, this chapter's lessons cover the basics of international retailing, product improvements and foreign market entry. You can access these lessons on any device, and we encourage you to take the accompanying assessments to check your understanding of the material. The chapter also comes with an Ask the Expert feature that you use if you have any questions. When you're finished with the chapter, you should be equipped to:

  • Explain how organizations develop and market new products to consumers
  • Compare new product types
  • Tell how consumers adopt new products
  • Evaluate the pros and cons of market penetration
  • Assess the advantages/disadvantages of acquisitions and Greenfield ventures for foreign market entry
  • Recognize considerations for market entry in international retailing environments

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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