Ch 25: International Marketing Basics

About This Chapter

Review the basics of international marketing with this series of short lessons and quizzes. These mobile-friendly study resources allow you to prepare for an exam, get ahead in class or simply improve your fundamental marketing knowledge.

International Marketing Basics - Chapter Summary

This chapter is designed to improve your understanding of basic international marketing concepts. Taught by expert instructors, this collection of lessons covers a variety of international marketing concepts, such as global marketing strategy, the international marketing mix and SWOT analysis and much more. Reviewing this chapter can help you:

  • Explain a variety of global marketing issues
  • Assess the importance of a global marketing strategy
  • Discuss the 4 Ps of marketing, as well as the international marketing mix
  • Identify common global marketing mistakes
  • Describe the culture, economics and technology of international external marketing
  • Define the concept of SWOT in marketing

Following each lesson is a short quiz to help you reinforce your understanding of important international marketing topics. You can complete the chapter at your own pace, and it's available at any time that fits your schedule. If you need clarification on a lesson topic, simply submit your questions to our instructors online.

6 Lessons in Chapter 25: International Marketing Basics
Test your knowledge with a 30-question chapter practice test
What Is Global Marketing? - Strategies, Definition & Issues

1. What Is Global Marketing? - Strategies, Definition & Issues

What is global marketing? In this lesson, you'll learn what global marketing is, issues you would need to address to market your product globally, and strategies that can help grow your business in other countries.

International Marketing: The Importance of Global Marketing Strategy

2. International Marketing: The Importance of Global Marketing Strategy

Companies cannot just concentrate on domestic markets if they are to remain competitive. Global marketing allows marketing managers to look for growing target markets and product opportunities overseas.

International Marketing Mix and the 4 Ps of Marketing

3. International Marketing Mix and the 4 Ps of Marketing

In this lesson, we will discuss how to adjust the marketing mix when pursuing an international market. Additionally, the Internet's impact on the marketing mix will be discussed.

Common Mistakes in Global Marketing

4. Common Mistakes in Global Marketing

Global marketing is crucial for large business success in our increasingly interconnected world; however, not all cultures are the same. This lesson outlines some of the common errors that have occurred in global marketing.

International External Marketing: Culture, Economics, Tech & More

5. International External Marketing: Culture, Economics, Tech & More

International marketing plans have a specific marketing mix that will differ tremendously from the domestic version. Marketing managers have to take into account a country's economic, technological, logistical, and sociocultural differences in order to successfully target an overseas market.

What is SWOT: Situation Analysis in Marketing

6. What is SWOT: Situation Analysis in Marketing

A successful business needs to know its capabilities as well as the marketplace in which it competes. In this video, learn how to define a mission statement and conduct a situational analysis.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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