About This Chapter
Who's it for?
Anyone who needs help understanding the international marketplace will benefit from taking this course. You will be able to grasp the subject matter faster, retain critical knowledge longer and earn better grades. You're in the right place if you:
- Have fallen behind in understanding global or international marketing.
- Need an efficient way to learn about international marketing.
- Learn best with engaging auditory and visual tools.
- Struggle with learning disabilities or learning differences, including autism and ADHD.
- Experience difficulty understanding your teachers.
- Missed class time and need to catch up.
- Can't access extra marketing learning resources at school.
How it works:
- Start at the beginning, or identify the topics that you need help with.
- Watch and learn from fun videos, reviewing as needed.
- Refer to the video transcripts to reinforce your learning.
- Test your understanding of each lesson with short quizzes.
- Submit questions to one of our instructors for personalized support if you need extra help.
- Verify you're ready by completing the International Marketing chapter exam.
Why it works:
- Study Efficiently: Skip what you know, review what you don't.
- Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
- Be Ready on Test Day: Use the International Marketplace chapter exam to be prepared.
- Get Extra Support: Ask our subject-matter experts any relevant question. They're here to help!
- Study With Flexibility: Watch videos on any web-ready device.
Students will review:
In this chapter, you'll learn the answers to questions including:
- Why are global marketing strategies so important?
- How can e-commerce be used to establish a low-risk customer base?
- In what ways are domestic markets different from international markets?
- What are the four key Ps of marketing?
- What are some strategies for accessing a foreign market?
1. International Marketing: The Importance of Global Marketing Strategy
Companies cannot just concentrate on domestic markets if they are to remain competitive. Global marketing allows marketing managers to look for growing target markets and product opportunities overseas.
2. Internet and Global Marketing: Ecommerce on an International Scale
E-commerce is a low risk business strategy for companies to use for developing an international customer base. The combination of global marketing with an Internet distribution method allows many companies to try their hand at reaching growing target markets overseas.
3. International External Marketing: Culture, Economics, Tech & More
International marketing plans have a specific marketing mix that will differ tremendously from the domestic version. Marketing managers have to take into account a country's economic, technological, logistical, and sociocultural differences in order to successfully target an overseas market.
4. International Marketing Mix and the 4 Ps of Marketing
In this lesson, we will discuss how to adjust the marketing mix when pursuing an international market. Additionally, the Internet's impact on the marketing mix will be discussed.
5. Breaking Into Foreign Markets: International Marketing Strategies
Companies look to international markets to increase their sales and profits. Market managers must decide on the mode of entry into a foreign market. The options, ranging from least to most risky, are exporting, licensing, franchising, contract manufacturing, joint ventures and direct investments.
6. The Global Marketplace: Definition & Overview
We have been on the fast track to a global market, but are we there yet? In this lesson, we will define global market and discuss some of its key concepts. A short quiz follows the lesson.
7. Transnational Corporation: Definition & Examples
In this lesson, we will learn about transnational corporations. We will define the term and discuss the controversial characteristics. The lesson will conclude with some examples and a quiz.
8. What is Global Competition in Business? - Definition & Challenges
In this lesson, you will learn about global competition and some challenges faced by companies when conducting business internationally. Also, this lesson will outline how technology assisted in allowing easy access to conduct business globally.
9. What is Global Trade? - Definition, Advantages & Barriers
Global trade of goods and services are worth trillions of dollars each year. In this lesson, you'll learn about global trade and its advantages, as well as barriers to trade. A short quiz follows.
10. Customs Union: Definition & Theory
A customs union is an important step on the path to the global integration of national economies. You'll learn about what a custom union is and some of its key concepts. You'll also have a chance to take a short quiz.
11. Transnational Strategy: Definition & Examples
Transnational strategy offers a global perspective to your marketing efforts. In this lesson, you'll learn what transnational strategy is and see a few examples of it in use.
12. Global Market Entry, M&A & Exit Strategies
Selling your products or services in a foreign country for the first time is considered ''entering a new market.'' This lesson provides an overview of the different strategic options available to conduct business in other countries.
13. Global Market Penetration Techniques & Their Impact
Learn about techniques that drive global market penetration. Discover considerations within the 4 P's of marketing that should be evaluated when embarking on globalization. In this course, explore the impacts globalization can have on investments and financial impacts.
14. Pros & Cons of Outsourcing Global Market Research
Outsourcing market research can be an effective way to learn about a new and different audience. In this lesson, you'll learn more about outsourcing global market research and some of the pros and cons associated with it.
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Other chapters within the Principles of Marketing: Help and Review course
- Marketing Philosophies and Ethics: Help and Review
- Competitive Advantage: Help and Review
- The Marketing Environment: Help and Review
- Consumer Decision Making: Help and Review
- Business Marketing and Marketing Research: Help and Review
- Segmentation and Product Marketing: Help and Review
- Managing a Product and Retailing: Help and Review
- Services Marketing: Tutoring Solution
- Promotion, Advertising and Public Relations: Help and Review
- Selling and Pricing Strategy: Help and Review
- Marketing & Promotion
- Small Business Marketing Strategies
- Overview of Global Logistics & Distribution