Ch 16: Intro to Marketing Strategies

About This Chapter

Check out this comprehensive marketing chapter to review basic marketing strategies. Use the chapter's lessons and quizzes to supplement your textbooks, get ahead in class or prepare for an upcoming marketing exam.

Who's It For?

Anyone who needs help learning or mastering marketing strategy material will benefit from the lessons in this chapter. There is no faster or easier way to learn about important marketing strategies. Among those who would benefit are:

  • Students who have fallen behind in understanding different marketing strategies
  • Students who struggle with learning disabilities or learning differences, including autism and ADHD
  • Students who prefer multiple ways of learning about marketing (visual or auditory)
  • Students who have missed class time and need to catch up
  • Students who need an efficient way to learn about marketing strategies
  • Students who struggle to understand their teachers
  • Students who attend schools without extra marketing learning resources

How It Works:

  • Find lessons in our course that cover what you need to learn or review.
  • Watch the video or read through the text lesson.
  • Refer to the transcripts or specific lesson sections to reinforce your learning.
  • Test your understanding of each lesson with short quizzes.
  • Verify you're ready by completing the Intro to Marketing Strategies chapter exam.

Why It Works:

  • Study Efficiently: Skip what you know, review what you don't.
  • Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
  • Be Ready on Test Day: Use the Intro to Marketing Strategies chapter exam to be prepared.
  • Get Extra Support: Ask our subject-matter experts any marketing question. They're here to help!
  • Study With Flexibility: Watch videos and read text lessons on any web-ready device.

Students Will Review:

This chapter helps students review the concepts in a marketing strategies unit of a standard marketing course. Topics include:

  • Reverse, frontal and flank attack strategies in marketing
  • Growth hacking techniques, strategies and case studies
  • The concept of service inseparability in marketing
  • Marketing development strategy
  • The rules of permission-based email marketing
  • The differences between soft launches and hard launches in marketing
  • Customer advocacy programs
  • Examples of customization
  • The razor blade business model
  • Benefits of personalized marketing

11 Lessons in Chapter 16: Intro to Marketing Strategies
Test your knowledge with a 30-question chapter practice test
Attack Strategies in Marketing: Frontal & Flank

1. Attack Strategies in Marketing: Frontal & Flank

Should you attack your competitor head-on or complete a sneak attack around the side? That's the subject of this lesson featuring popular marketing attack strategies, frontal and flank. We'll explore both in this lesson.

What is Growth Hacking in Marketing? - Definition & Examples

2. What is Growth Hacking in Marketing? - Definition & Examples

When is a hacker a good thing? When it's a catalyst for growth through marketing! In this lesson, we'll define with growth hacking in marketing is and look at a few brands who have successfully employed it.

Growth Hacking Case Studies

3. Growth Hacking Case Studies

How do you grow a business quickly, using unconventional tactics that cost little or no money? In this lesson, we'll take a look at a few examples of businesses that implemented growth hacking to take it to the next level.

Service Inseparability in Marketing: Definition & Example

4. Service Inseparability in Marketing: Definition & Example

Just like you and your BFF are inseparable, there are times when the production and consumption of an experience cannot be separated. In this lesson, you'll learn more about service inseparability in marketing.

Permission Based Email Marketing: Definition & Rules

5. Permission Based Email Marketing: Definition & Rules

In this lesson, we learn about permission-based email marketing and why it is essential for every business. We then cover some of the rules of permission-based email marketing and review some of the laws regulating the industry.

Soft Launch vs. Hard Launch in Marketing

6. Soft Launch vs. Hard Launch in Marketing

Are you trying to go quietly or make a big splash? In this lesson, you'll figure out which is which in the soft launch versus hard launch debate. We'll explore the strategy and benefits behind each concept.

Soft Launch in Marketing: Strategy & Definition

7. Soft Launch in Marketing: Strategy & Definition

In this lesson, we learn about a soft launch in marketing for new products or services. We also cover the strategy behind a soft launch including creating buzz, getting feedback, testing infrastructure, and determining effective promotions.

What is Customer Advocacy? - Meaning, Program & Marketing

8. What is Customer Advocacy? - Meaning, Program & Marketing

Customer advocacy starts with great experiences and ends with word-of-mouth marketing. In this lesson, you'll learn more about what customer advocacy is and the importance of a formal advocacy program.

What is Customerization? - Definition & Example

9. What is Customerization? - Definition & Example

What is customerization? Is it different than customization? What value does customerization bring to the company? What value does it bring to the customer? Find answers to these questions by taking this exciting course.

Razor Blade Business Model: Definition & Strategy

10. Razor Blade Business Model: Definition & Strategy

The Razor Blade Model tends to give away or deeply discount a core product, with hopes that consumers will purchase the more expensive dependent products. In this lesson, we'll take a closer look at this business model.

Personalized Marketing: Strategy & Benefits

11. Personalized Marketing: Strategy & Benefits

Personalized marketing is a one-on-one approach to reaching consumers with a brand's message. In this lesson, we'll look at personalized marketing in-depth, how it works, and what benefits it provides to businesses.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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