About This Chapter
Introduction to Consumer Behavior - Chapter Summary
This chapter examines the ways that different types of consumers behave and make decisions about their purchases. You'll break down fundamental consumer behavior concepts, marketing strategies and theories related to consumer purchasing. These lessons are designed to be bite-sized and easy to understand. You can check your understanding of these topics by taking the accompanying self-assessment quizzes. After studying these lessons, you should be equipped to:
- Explain why marketing efforts provide knowledge of consumer behavior
- Analyze consumer behavior theory, rational choice theory and cognitive appraisal theory
- Outline the steps of the consumer decision-making process
- Evaluate different types of consumer decisions
- Assess the influences of demographics and cross-cultural variations on consumer behavior
- Break down situational and environmental influences that can affect consumer behavior
- Connect happiness and spending in terms of consumer purchasing
- Summarize the concept of intertemporal consumption and determine how it relates to consumer choice
- Consider the effects of time discounting on consumer behavior
1. Consumer Culture: Theory & Definition
Consumer culture entails the circumstances surrounding the consumption of goods and services. In this lesson, you'll learn about consumer culture and some theories relating to it.
2. What Is Consumer Buying Behavior? - Definition & Types
Most every business wants to know how consumers tick. In this lesson, you'll learn about consumer buying behavior, including the standard model. You'll also have a chance to take a short quiz after the lesson.
3. Consumer Behavior Theory and Marketing Strategy
Watch this lesson to find out how marketers can use predictions about our behavior to create a strategy that helps them reach out to us and influence our decisions to buy.
4. Cognitive Appraisals Relevant to Consumer Behaviors
Cognitive appraisal theory says that our perception of an event controls our emotional response. In this lesson we'll examine how specific types of thoughts, assessments, and/or feelings can contribute to specific types of consumer behavior.
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Other chapters within the Marketing 302: Consumer Behavior course
- Factors Influencing Consumer Behavior
- Consumers & the Decision Making Process
- Consumer Behavioral Heuristics
- Consumer Buying Behavior
- Microeconomics in Consumer Behavior
- Individual Financial Decision-Making
- Experiential Consumption
- Consumer Behavior Market Research
- Influencing Consumer Behavior
- Consumerism & Behavioral Appeals
- Psychology of Price
- Customer Satisfaction
- Required Assignments for Marketing 302: Consumer Behavior
- Studying for Marketing 302