Ch 1: Introduction to Consumer Behavior

About This Chapter

For a high-level overview of consumer behavior in marketing, look no further than this collection of mobile-friendly lessons. You can use these lessons to quickly study for exams, get ahead in class, improve your overall marketing knowledge and much more.

Introduction to Consumer Behavior - Chapter Summary

This chapter examines the ways that different types of consumers behave and make decisions about their purchases. You'll break down fundamental consumer behavior concepts, marketing strategies and theories related to consumer purchasing. These lessons are designed to be bite-sized and easy to understand. You can check your understanding of these topics by taking the accompanying self-assessment quizzes. After studying these lessons, you should be equipped to:

  • Explain why marketing efforts provide knowledge of consumer behavior
  • Analyze consumer behavior theory, rational choice theory and cognitive appraisal theory
  • Outline the steps of the consumer decision-making process
  • Evaluate different types of consumer decisions
  • Assess the influences of demographics and cross-cultural variations on consumer behavior
  • Break down situational and environmental influences that can affect consumer behavior
  • Connect happiness and spending in terms of consumer purchasing
  • Summarize the concept of intertemporal consumption and determine how it relates to consumer choice
  • Consider the effects of time discounting on consumer behavior

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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