About This Chapter
Introduction to Graphic Design - Chapter Summary
In this chapter, your employees will be introduced to the basics of graphic design. These short and simple lessons offer concise definitions and examples of graphic design principles, elements and models. Your employees will also take a look at the primary differences between graphic design and web design. Our lessons are accessible at any time that fits your employees' schedules, and we've included self-assessments throughout the chapter to help them retain important graphic design concepts.
How It Helps
- Contrasts art and graphic design: The chapter helps employees distinguish between disciplines.
- Discusses foundational design concepts: Our short lessons explain important design principles, models and elements in a concise manner.
- Improves design skills: Establishing a high-level understanding of graphic design principles will help your employees develop core graphic design skills.
By the end of the chapter, your employees should be able to:
- Define graphic design
- Differentiate between graphic design and art
- Explain the applications of the rational model and the action-centric model
- Recognize the principles and visual elements of design
1. What is Graphic Design? - Definition & Explanation
Graphic design plays an intricate part in marketing techniques used by companies. In this lesson, we will discuss what graphic design is and how it is used for brochures, logos, and packaging.
2. The Difference Between Graphic Design & Art
It seems like they would be one and the same, but they're not. In this lesson, you'll learn about the difference between graphic design and art as well as some misconceptions about the former.
3. The Rational Model & Graphic Design
How does the design process work? In this lesson, we will examine one of the more common models used to describe it, and see how it may influence both the designer and the graphic design.
4. The Action-Centric Model & Graphic Design
How would you describe the design process? Is it methodical, or improvisational? In this lesson, we are going to explore the action-centric model of the design process and see how it compares to other models.
5. Practical Application: Evaluating the Action-Centric Model of Graphic Design
Here, you'll be asked to apply your knowledge to write a response evaluating the action-centric model of graphic design. Before starting the task, we'll review the basics of this model and the opposing model, the rational model.
6. Visual Elements & Principles of Design
How things are made and function is very important, and design is a large contributing factor. In this lesson, we'll take a look at what design is, as well as the visual elements and principles that contribute to it.
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