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Ch 1: Introduction to Marketing

About This Chapter

Watch these quick video lessons for an introduction to the principles of marketing. Each lesson offers a short self-assessment to help you gauge your retention of the facts.

Introduction to Marketing - Chapter Summary and Learning Objectives

Marketing is everywhere! These short video lessons will introduce you to the basics and help you get an in-depth understanding of marketing strategies and principles. You'll learn about customer relationship management and how to create value. You'll also explore different approaches to marketing. By the end of this chapter, you'll be fully versed in:

  • Types of marketing management orientations
  • Methods for capturing value from customers
  • The key elements and goals of a marketing strategy

Video Objective
Introduction to Marketing: Definition and Applications Get a basic introduction to marketing.
Understanding the Marketplace & Customer Needs Identify the five core marketplace concepts and the importance of understanding customers.
What Is Customer Focus in Marketing? - Definition, Strategies & Examples Learn to build a customer-driven marketing strategy.
Customer Relationship Management: Using CRM to Focus on Customers Discuss how to create value for customers.
Marketing, Production, Sales & Societal Marketing Orientation Describe marketing, production, sales and societal orientations in marketing.
Market Orientation and Sales Orientation: Definition and Differences Compare market orientation and sales orientation.

6 Lessons in Chapter 1: Introduction to Marketing
Test your knowledge with a 30-question chapter practice test
Introduction to Marketing: Definition and Applications

1. Introduction to Marketing: Definition and Applications

In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to reach consumers and why it's important to businesses. You'll also see how exchange is related to marketing.

Understanding the Marketplace & Customer Needs

2. Understanding the Marketplace & Customer Needs

Watch this video lesson to learn how you can find a market for your products. Learn that you have to know which product to pick or create before becoming a successful business person.

What Is Customer Focus in Marketing? - Definition, Strategies & Examples

3. What Is Customer Focus in Marketing? - Definition, Strategies & Examples

We will discuss customer focused marketing and its relevance in social media. Learn more about how managers utilize strategies in order to reach their target market.

Customer Relationship Management: Using CRM to Focus on Customers

4. Customer Relationship Management: Using CRM to Focus on Customers

Customer relationship management (CRM) is an enterprise business system that organizations utilize to acquire, enhance, and retain relationships with customers. This lesson explores how CRM helps organizations become more customer-focused and profitable by combining functional processes with business operations.

Marketing, Production, Sales & Societal Marketing Orientation

5. Marketing, Production, Sales & Societal Marketing Orientation

You will learn the difference between marketing, production, sales and societal marketing orientations and how it can affect a company's financial success.

Market Orientation and Sales Orientation: Definition and Differences

6. Market Orientation and Sales Orientation: Definition and Differences

You will learn the different ways an organization can focus their internal strengths. You will understand the five main differences between a sales and market orientation.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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