About This Chapter
Introduction to Mass Communication - Chapter Summary
If you're looking for a resource that can help you fully grasp the basics of mass communication, you've reached the right place. Discover or get reacquainted with the communication process, mass media, media reports and other related concepts by reviewing fun lessons. Take the accompanying quizzes to check your knowledge of each lesson you examine. If you need additional information or want to clarify information presented in this chapter, feel free to submit your questions to our subject-matter experts. Upon completion of this chapter, you will be able to:
- Define and list the steps of the communication process
- Share theories related to mass communication
- List types of mass media and discuss its influence on society
- Identify and discuss types of American media information sources
- Analyze the four functions of mass communication
- Discuss the rise of communication technology and its relationship with society
- Detail ways media reports influence public policy and opinion
1. What is the Communication Process? - Definition & Steps
Communication is a process, and if the process breaks down, communication will fail. In this lesson, you'll learn about the communication process. We'll also discuss how the concept of noise can disrupt this process.
2. What Is Mass Communication? - Definition & Theories
Mass communication plays an influential role in modern society. In this lesson, you'll learn what mass communication is and about some theories related to it. You'll also have a chance to take a short quiz after the lesson.
3. What Is Mass Media? - Definition, Types, Influence & Examples
Mass media is the means used to communicate to the general public. In this lesson, you will learn the different platforms for mass media and the influence that mass media has on society.
4. American Media Information Sources: Definition & Types
Americans use many different sources of media to gain information about the government. This lesson explores American media information sources throughout history and looks at the influence of old and new media.
5. Four Functions of Mass Communication
What do you use mass communications for? Education? Entertainment? Enlightenment? How about all three? In this lesson, you'll learn more about the four identified functions of mass communications, then and now.
6. Influence of Media Reports on Public Policy and Opinion
Whether a consumer, producer, or policymaker, everyone is impacted by information distributed through mass media. In this lesson, we are going to talk about media and economic decisions, and see how these interact.
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Other chapters within the Communications 104: Intro to Mass Communications I course
- Models & Theories of Mass Communication
- History & Culture of Mass Communication
- Mass Communication & Book Publishing
- Mass Communication & Newspaper Publishing
- Mass Communication & Magazine Publishing
- The Telegraph, Telephone & Radio in Mass Communications
- Mass Communication & The Film Industry
- Mass Communication & Television
- The Internet, Social Media & Mass Communication
- Mass Communication & Modern Society