Ch 1: Introduction to Retail Innovation

About This Chapter

Gain an introductory overview to retail innovation with this self-paced business chapter. The chapter offers short lessons and self-assessments that can help you improve your retail innovation knowledge for class assignments, upcoming exams or your retail profession.

Introduction to Retail Innovation - Chapter Summary

In this chapter, you'll be introduced to the fundamentals of retail innovation. Using an approachable and simplified teaching style, our instructors trace the evolution of American retail, and offer insight into the qualities of creative and effective retail innovations. Our lessons come with short quizzes and a comprehensive exam that reinforces important retail innovation terms, concepts and real-world examples. You can use any computer or mobile device to access these resources, and they're available to study any time that's convenient. When you're finished, you should be fully equipped to:

  • Explain how American retail evolved over time
  • Assess the functions and benefits of innovation, creativity and change in the knowledge economy
  • Compare types of business innovation
  • Analyze examples of effective retail innovations

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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