Ch 18: Launching a Career in Public Relations

About This Chapter

Use these engaging lessons to learn the best way to launch a career in public relations. This chapter will walk you through the important steps to securing a job in this field.

Launching a Career in Public Relations - Chapter Summary and Learning Objectives

Find out how to successfully begin a career in public relations with this chapter. You can learn how to network with others and pick the company you'd like to work for. If you have questions about what you're learning, you can contact our expert instructors for help. Study these lessons to discover more about:

  • The Heyman-Berger study
  • Resumes, cover letters and networking
  • Research tools and processes
  • Preparing for a job interview
  • Interview pitfalls

Video Objective
Success in Public Relations: The Heyman-Berger Study Understand what the Heyman-Berger report described.
How to Create a Great Resume and Cover Letter Study the methods for creating an excellent resume and cover letter.
Networking for Career Success: How to Make Professional Contacts Explore methods for making professional contacts.
Online Career Research Tools Learn how to use online tools to research prospective careers.
Researching the Company You Want to Work For: Importance & Process Assess the importance of researching the company you'd like to work for.
How to Prepare for Your Job Interview Improve your chances of success by learning how to prepare for a job interview.
How to Avoid Job Interview Pitfalls Explore common job interview pitfalls and discover how to avoid them.

7 Lessons in Chapter 18: Launching a Career in Public Relations
Test your knowledge with a 30-question chapter practice test
Success in Public Relations: The Heyman-Berger Study

1. Success in Public Relations: The Heyman-Berger Study

Strong leaders help a company reach goals and objectives. In this lesson we will learn about the Heyman-Berger Study on how leaders in the public relations industry were doing and what the results said about the performance of executives and management.

How to Create a Great Resume and Cover Letter

2. How to Create a Great Resume and Cover Letter

The first impression that a company has of you is your resume and cover letter. But how can you make them stand out from the crowd? Watch this lesson for tips on how to create a winning resume and cover letter.

Networking for Career Success: How to Make Professional Contacts

3. Networking for Career Success: How to Make Professional Contacts

Having a strong network of business contacts can really help out your career. But how do you build a network? In this lesson, we'll look at ways to make contacts, including tips for networking.

Online Career Research Tools

4. Online Career Research Tools

How do you figure out what career is right for you? And, once you know, how do you find out more about that career? In this lesson, we'll look at some types of online career research tools that allow people to find out more about different careers.

Researching the Company You Want to Work For: Importance & Process

5. Researching the Company You Want to Work For: Importance & Process

When applying for a job, it's important to research the company you are applying to. In this lesson, we'll look at how to conduct research on a company, including looking at where to do research and what information to learn.

How to Prepare For Your Job Interview

6. How to Prepare For Your Job Interview

The job interview is an important part of the job application process. How can you make sure that you do your best? In this lesson, we'll examine ways to prepare for a job interview, including what to do before, during, and after the interview.

How to Avoid Job Interview Pitfalls

7. How to Avoid Job Interview Pitfalls

The job interview is an important moment for many people. But many people make mistakes that could cost them the job. In this lesson, we'll examine some common interview pitfalls and what you can do to avoid them.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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