Ch 23: Laying the Foundation for a Marketing Career

About This Chapter

You may have forgotten the basics for a marketing career. If so, you can brush up on the topic by watching short and fascinating video lessons about things like how to make an internship work for your career and types of career assessments. You can also take our self-assessment quizzes to test your recollection.

Laying the Foundation for a Marketing Career - Chapter Summary

Utilize the video lessons in this chapter to brush up on your study of ways to make career goals. You can take short multiple-choice quizzes to see if you know the usefulness of career assessments. When you have completed this chapter, you will have refreshed your memory of the following:

  • Career planning for college students
  • Ways to assess college options
  • Impact of school choice on your career
  • Qualifications for scholarships and financial aid
  • Post-college career goals
  • Ways to use your internship to help your career
  • Benefits of career assessments

Vocabulary lists can be made from the bold printed words in the video transcripts. Go directly to specific parts of the videos to review topics you need to work further on by using the timeline below. You can ask your instructor questions by clicking the Help button.

7 Lessons in Chapter 23: Laying the Foundation for a Marketing Career
Test your knowledge with a 30-question chapter practice test
Career Planning Timeline for College Students

1. Career Planning Timeline for College Students

How early is too early to start planning your career? And what should you do to prepare for seeking a job? In this lesson, we'll look at a typical career planning timeline, as well as the different stages of career planning.

How to Evaluate Your College Options

2. How to Evaluate Your College Options

Choosing a college can be a hard decision. There are many options when it comes to college, which can make students feel confused. Watch this lesson to find out what college options are commonly considered and how to deal with competing priorities.

How Much Does Your School Choice Affect Your Career?

3. How Much Does Your School Choice Affect Your Career?

Does which school you attend affect your career choices? In this lesson, we'll look at the ways that school choice does and does not affect your career and cover the factors that are more important than school in a job hunt.

Do I Qualify for Scholarships or Financial Aid?

4. Do I Qualify for Scholarships or Financial Aid?

Financial aid vocabulary and procedures can be difficult to understand. This lesson will help by reviewing the different types of financial aid, how you can determine eligibility and how to maximize your financial aid possibilities.

How to Set Realistic Career Goals After Graduation

5. How to Set Realistic Career Goals After Graduation

Everyone has a dream job, but most people won't get it right out of college. This lesson and quiz will look at how to set realistic career goals that will help you advance towards your dream job.

How to Maximize Your Internship's Career Potential

6. How to Maximize Your Internship's Career Potential

An internship is a great opportunity to get experience in a career field. But how can you make the most of your time as an intern? In this lesson, we'll offer tips for maximizing your internship in the areas of learning, relationships and performance.

Career Assessments: Types & Benefits

7. Career Assessments: Types & Benefits

There are many career choices out there. How do you decide which one is right for you? In this lesson, we'll examine the different types of career assessments and how they can help you choose the best career.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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