Ch 15: Management in Marketing

About This Chapter

These lessons were developed on the subject of management in marketing. Get familiar with types and importance of supervisory skills, management decision-making tools, and how to create and sustain culture in an organization.

Management in Marketing - Chapter Summary

This chapter is designed to improve your understanding of management in marketing. Take a look at the definition and measurement of productive efficiency, improving marketing and customer acquisition using CRM, and other lesson information, like:

  • Principles and roles in management
  • Financial marketing, human resources and manufacturing application of management information systems
  • Performance management system development
  • Productivity, production and competitiveness
  • Definition and selection of a marketing CRM
  • Development activities for marketing pros

We provide text and video lessons, each with an accompanying quiz to test your grasp of the lesson material. Submit any questions you have to a Study.com expert.

11 Lessons in Chapter 15: Management in Marketing
Test your knowledge with a 30-question chapter practice test
Management Roles and Principles

1. Management Roles and Principles

Managers serve important roles in organizations. In this lesson, you'll learn about some of the key roles management plays in an organization and fundamental principles that management follows. A short quiz follows.

Supervisory Skills: Types and Importance

2. Supervisory Skills: Types and Importance

Supervising employees or tasks is not a simple matter. Supervisors need a certain set of skills in order to accomplish their jobs efficiently and effectively. In this lesson, you'll learn about some of these core skills. A short quiz follows.

Management Information Systems (MIS): Manager Decision-Making Tools

3. Management Information Systems (MIS): Manager Decision-Making Tools

Management information systems help managers make effective decisions to support ongoing operations within an organization. Learn about the types of reports produced by an MIS.

Applications of Management Information Systems (MIS): Financial, Marketing, Manufacturing & Human Resources

4. Applications of Management Information Systems (MIS): Financial, Marketing, Manufacturing & Human Resources

Management Information Systems are typically organized around the functional areas of an organization. Learn about some of the most common applications of Management Information Systems.

How to Develop a Performance Management System

5. How to Develop a Performance Management System

In this lesson, we'll learn about performance management systems. We'll define the term and then look specifically at how a company might develop its own performance management system.

Production, Productivity & Competitiveness

6. Production, Productivity & Competitiveness

Do you know the difference between production and productivity? In this lesson, we will discuss production, productivity, and competitiveness, and the critical variables that enhance productivity.

Productive Efficiency: Definition & Measurement

7. Productive Efficiency: Definition & Measurement

In this lesson we will look at productive efficiency. We will define the term, and look at how it is often measured. The lesson will then be concluded with a summary and a quiz.

Creating and Sustaining Organizational Culture

8. Creating and Sustaining Organizational Culture

In this lesson, you will learn how culture is created and sustained in organizations and why it is important for organizations to create and sustain a successful culture in order to succeed in their environment.

Using CRM to Improve Marketing & Customer Acquisition

9. Using CRM to Improve Marketing & Customer Acquisition

This lesson will discuss customer relationship management. You'll learn how to use customer relationship management to enhance marketing strategies and expand customer base.

Selecting a CRM for Marketing: Definition & Selection

10. Selecting a CRM for Marketing: Definition & Selection

Are you considering selecting a CRM? There are some important factors to consider when choosing a CRM program. Use the suggestions in this lesson to make good decisions about your new system.

Professional Development Activities for Marketing Professionals

11. Professional Development Activities for Marketing Professionals

Marketing is a competitive industry that forces current professionals to adapt quickly. To stay ahead of the pack, professionals should invest in opportunities to develop and strengthen their skill set. In this lesson, we'll discuss four development strategies marketing professionals can use to grow their careers.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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