About This Chapter
Management in Public Relations - Chapter Summary and Learning Objectives
Learn about the different roles of public relations practitioners within an organization and make sure you understand how these roles intersect. You can use our interactive quizzes to ensure you are absorbing what you learn. Use these lessons to find out more about:
- Roles and expectations of PR practitioners
- Four functions of management
- An overview of Management by Objectives
- The purpose of operating budgets
- How agency relationships work
- Advantages and disadvantages between public relations agencies and in-house public relations organizations
|Public Relations Practitioners: Roles & Expectations||Explore the responsibilities of a public relations practitioner within a company.|
|Four Functions of Management: Planning, Organizing, Leading & Controlling||Focus on the four functions of management and how they can be applied.|
|What is Management by Objectives (MBO)? - Definition, Advantages & Disadvantages||Ensure that you have a firm understanding of Management by Objectives.|
|What is Operating Budget? - Definition & Examples||Evaluate operating budgets and how they are used.|
|Agency Relationship: Definition, Principles & Problems||Develop your understanding of agency relationships.|
|Public Relations Agency vs. In-House PR Departments||Compare and contrast public relations agencies and in-house PR departments.|
1. Public Relations Practitioners: Roles & Expectations
All companies want to promote a positive image to the public. To do so, they often hire public relations practitioners. In this lesson, we will learn more about that role and the expectations that go along with it.
2. Four Functions of Management: Planning, Organizing, Leading & Controlling
A person who holds a management position inside an organization is required to think strategically and conceptually in order to achieve organizational goals. This lesson will describe the four functions of management and how they relate to organizational success.
3. What Is Management by Objectives (MBO)? - Definition, Advantages & Disadvantages
In this lesson, you will learn about Management by Objectives, its definition and some of its advantages and disadvantages. You will also have an opportunity to reinforce your knowledge with a brief quiz after the lesson.
4. What Is Operating Budget? - Definition & Examples
What are operating budgets? In this lesson, learn about how operating budgets are created and explore how they can be used to help businesses succeed. Some examples will be given.
5. Agency Relationship: Definition, Principles & Problems
Agency relationships always involve an agent and a principal, though the agency relationship can arise in various ways. This lesson explains agency relationships.
6. Public Relations Agency vs. In-House PR Departments
Once you complete this lesson, you'll be able to distinguish between public relations (PR) agencies and in-house PR departments, as well as understand the advantages and disadvantages of each.
Earning College Credit
Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.
To learn more, visit our Earning Credit Page
Transferring credit to the school of your choice
Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.
Other chapters within the Public Relations 101: Intro to Public Relations course
- Defining Public Relations
- History & Growth of Public Relations
- Communication in Public Relations
- Public Opinion & Attitudes
- Ethics in Public Relations
- Law & Public Relations
- Research Methods in Public Relations
- Types of Media
- Employee Relations
- Government Relations & PR
- Community Relations & PR
- International Consumer Relations
- Effective Writing for Public Relations
- The Public Relations Plan
- Integrated Marketing Communications
- Crisis Management in Public Relations
- Launching a Career in Public Relations