Ch 5: Management in Public Relations

About This Chapter

Familiarize yourself with the roles of management in public relations with this chapter. Study these lessons to make sure you understand the four functions of management and the differences between PR agencies and in-house PR departments.

Management in Public Relations - Chapter Summary and Learning Objectives

Learn about the different roles of public relations practitioners within an organization and make sure you understand how these roles intersect. You can use our interactive quizzes to ensure you are absorbing what you learn. Use these lessons to find out more about:

  • Roles and expectations of PR practitioners
  • Four functions of management
  • An overview of Management by Objectives
  • The purpose of operating budgets
  • How agency relationships work
  • Advantages and disadvantages between public relations agencies and in-house public relations organizations

Video Objective
Public Relations Practitioners: Roles & Expectations Explore the responsibilities of a public relations practitioner within a company.
Four Functions of Management: Planning, Organizing, Leading & Controlling Focus on the four functions of management and how they can be applied.
What is Management by Objectives (MBO)? - Definition, Advantages & Disadvantages Ensure that you have a firm understanding of Management by Objectives.
What is Operating Budget? - Definition & Examples Evaluate operating budgets and how they are used.
Agency Relationship: Definition, Principles & Problems Develop your understanding of agency relationships.
Public Relations Agency vs. In-House PR Departments Compare and contrast public relations agencies and in-house PR departments.

6 Lessons in Chapter 5: Management in Public Relations
Test your knowledge with a 30-question chapter practice test
Public Relations Practitioners: Roles & Expectations

1. Public Relations Practitioners: Roles & Expectations

All companies want to promote a positive image to the public. To do so, they often hire public relations practitioners. In this lesson, we will learn more about that role and the expectations that go along with it.

Four Functions of Management: Planning, Organizing, Leading & Controlling

2. Four Functions of Management: Planning, Organizing, Leading & Controlling

A person who holds a management position inside an organization is required to think strategically and conceptually in order to achieve organizational goals. This lesson will describe the four functions of management and how they relate to organizational success.

What Is Management by Objectives (MBO)? - Definition, Advantages & Disadvantages

3. What Is Management by Objectives (MBO)? - Definition, Advantages & Disadvantages

In this lesson, you will learn about Management by Objectives, its definition and some of its advantages and disadvantages. You will also have an opportunity to reinforce your knowledge with a brief quiz after the lesson.

What Is Operating Budget? - Definition & Examples

4. What Is Operating Budget? - Definition & Examples

What are operating budgets? In this lesson, learn about how operating budgets are created and explore how they can be used to help businesses succeed. Some examples will be given.

Agency Relationship: Definition, Principles & Problems

5. Agency Relationship: Definition, Principles & Problems

Agency relationships always involve an agent and a principal, though the agency relationship can arise in various ways. This lesson explains agency relationships.

Public Relations Agency vs. In-House PR Departments

6. Public Relations Agency vs. In-House PR Departments

Once you complete this lesson, you'll be able to distinguish between public relations (PR) agencies and in-house PR departments, as well as understand the advantages and disadvantages of each.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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