Ch 3: Managing Customer Loyalty Programs

About This Chapter

The ability to monitor and track customer loyalty programs is essential for anyone tasked with maintaining these programs. Our instructors explain these skills in depth as well as how to measure the success of customer loyalty programs.

Managing Customer Loyalty Programs - Chapter Summary

In this chapter, our instructors explain the process of managing customer loyalty programs. The content is designed to help your employees become well equipped to handle every all aspects of customer loyalty program management. The following is included in these lessons:

  • Using software for monitoring practices
  • Steps of managing a customer loyalty plan
  • Analyzing customer loyalty program results
  • Methodologies for obtaining feedback on customer loyalty programs

This corporate training tool uses video lessons to teach employees management skills for customer loyalty programs. Quizzes are included in order to test how well your employees grasp the information, and their level of comprehension is determined by an exam at the end of the chapter.

How It Helps

  • Enhances monitoring practices: Customer loyalty programs must be monitored and evaluated and employees can use these lessons to learn how to integrate these practices into the program's plan.
  • Teaches tracking: Your employees can develop ways to analyze the success of customer loyalty programs through tracking procedures.
  • Improves ability to retain customers: Understanding how to gather and interpret feedback helps companies improve their customer retention rate.

Skills Covered

By the end of this chapter, employees will be able to:

  • Explain the importance of using software as a monitoring tool
  • List the steps of managing a costumer loyalty program
  • Outline the methods for attaining customer feedback
  • Understand options for measuring and analyzing results and responses

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the Building & Managing Customer Loyalty Programs course